How do you establish a spokesperson as an expert among media and bloggers? ___________________________________________________ By Jennifer Manocchio This is a strategy we often use for clients to help increase brand awareness for a company or product, establish credibility and differentiate themselves from their competitors.  It is a process and does take time.

Maybe we're all just tired from the Thanksgiving weekend followed by a five-day work week. Maybe the recession has us all in a funk.

What’s the best way to monitor media coverage? ______________________________________________ By Kayleigh Fitch, guest blogger While there are several tactics you can use to successfully monitor media coverage, the method you choose will largely depend on the media you are targeting.

Just last Monday SC Johnson launched a new web site (www.whatsinsidescjohnson.com) that discloses all the ingredients in the company’s cleaning products.  Having worked in the cleaning products industry for many years, this is an excellent step in the right direction.  Rather than having the government regulate the industry, leading companies like SC Johnson and Seventh Generation are taking matters into their own hands.

With all due respect to social media, and despite the constant threat of H1N1, I plan to spend this Thanksgiving holiday weekend going mano a mano with human beings.I plan to look deep into the eyes of family, friends and neighbors.

We have a very small target audience – maybe 50 organizations with 1-3 contacts in each company – that we want to establish lines of communications with and build relationships leading to sales.  Is direct mail or e-mail a better bet? Founder & President of Midwest Mechanical Contracting Firm ________________________________________________ By Jim Sweeney As you might imagine, there are pros and cons to both tactics.

" 'Ello, 'ello, 'ello?

With interactive/social media gaining in popularity for marketing messages, do you think traditional marketing mediums will ever disappear completely? How do you think this shift in media has affected the way we market our brands? Will traditional marketing ever be at the forefront of marketing again?