Sometimes You Just Need to Press the Flesh

With all due respect to social media, and despite the constant threat of H1N1, I plan to spend this Thanksgiving holiday weekend going mano a mano with human beings.

I plan to look deep into the eyes of family, friends and neighbors.

I plan to shake hands, pump fists, hug shoulders, kiss cheeks and pat heads.

I plan to talk and sing and laugh and maybe even cry.

I plan to get up close and personal.

I plan to sit with my loved ones and share a long meal.

I plan to drink a little wine and tell a few stories.

I plan to nod off on the couch while watching football with my son.

I plan to wake up and go for a walk with anyone who will join me.

I plan to think about my dad and all the relatives and friends who are no longer with us.

I plan to be thankful for this wonderful life I have.

Be be forewarned, I plan to be social without all the media – no texting, no iPhone video games, no tweeting, no Facebook posting, no blogging, no email, no photo-taking and no cell phone calling. So if you want to see me this weekend or talk to me or listen to me, you have to come and see me. In person.

You’ll thank me later.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.