Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Satchel Paige, the over-aged, overachiever is famously credited for once saying this about his passion for playing baseball: "Don't look back. Something might be gaining on you." Steve Jobs had a similar idea. "You can't connect the dots looking forward; you can only connect them looking backwards.
More often than not the critical step of conducting market research is skipped when developing a marketing strategy. The oversight is typically because of lack of funding and time. However, the good news is market research does not have to be a costly and overwhelming undertaking. If budgets or time will not allow for full-blown research, reach out to customers, media and employees.
Consumer product companies are always trying to find the next big solution. Bissell seems to have succeeded with its new Stomp‘N Go stain lifting pads. Bissell claims its Stomp’N Go pads will permanently remove tough set-in stains and leave carpet smelling fresh.
If you guessed that a secret is NEVER a secret, you are correct. As a young boy, my dad once advised me that if I didn't want people to know my business, I should keep my mouth shut. That was pre-Internet, pre-social media, pre-Andy Warhol's 15 minutes of fame, pre-reality TV, pre-it is better to be seen and not heard days.
Just yesterday, Amazon launched its first tablet computer – the Kindle Fire. So when a unique situation like Amazon taking on Apple occurs, it's a great opportunity to evaluate how the new competitor is going to market. Setting aside the technical aspects of the Kindle Fire and the iPad, and looking solely at the product positioning, here’s what we found.
Earlier this year we shared 8 Ways to Determine a Blog’s Value. Here are six tips to drive more influential blogger reviews: 1. Set expectations.
Pitching a new or existing product, company spokesperson or useful tips are all successful ways to secure media coverage for your brand year-round. But there is one strategy you can use to secure immediate media attention-it just requires vigilance and a bit of strategic thinking.
Over the past 2-1/2 years I have run more than 1,375 miles, not just to stay in shape, but to enable me to eat Five Guys burgers and fries whenever the spirit moves me.
Working in the consumer products industry nothing really surprises me. However, when I saw the product, “Bye Bye Monster”, I was completely baffled. Really… a product that gets kids to believe there are no more monsters under their bed? Are your kids afraid of monsters?
PSAs are not just for non-profit organizations. According to Ray Salo who pioneered the concept of “co-sponsored” PSAs, deregulation during the Regan administration provided a key opportunity for for-profit organizations to “co-sponsor” PSAs. For the last 10 years, Salo Productions has been developing co-sponsored PSAs that allow for-profit brands to increase awareness by acting as a credible source for the public on a key topic.
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