Got Monsters Under Your Bed? Yes… There’s a Solution.

Working in the consumer products industry nothing really surprises me. However, when I saw the product, “Bye Bye Monster”, I was completely baffled. Really… a product that gets kids to believe there are no more monsters under their bed?

Are your kids afraid of monsters? Do monsters keep them (and you) up at night? 73% of all children ages 4-12 struggle from some form of nighttime fear. Many of those children are convinced that a monster is in their room. has the solution for kids afraid of monsters. Why let your kids spend one more night being afraid of monsters? Let us help you calm their fears and make those monsters disappear!

My first reaction was… is this real? And as parents are we feeding into our children’s fear and making them believe that a simple spray will solve all the world’s problems?

However, the more I thought about it the more I really liked this product. In fact, this is the type of product marketing professionals love to get their hands on. The product lends itself to creativity. And it’s pitching made easy… telling bloggers and media you have a solution for monsters under the bed will at least get your message heard.

After all, our parents lied to us about Santa, the Easter Bunny, the Tooth Fairy and thunderstorms. So certainly a little “Bye Bye Monster” couldn’t hurt our youth.

Seen any interesting, crazy or bizarre consumer products recently? Share you experience in the comments section.

Jennifer Manocchio


After starting her career with Edelman in Chicago, Jennifer joined Sweeney and quickly established herself as an exceptional industry innovator. In 2004, she opened Sweeney’s first full-service office outside of Cleveland and quickly rose through the ranks to become agency president. Jen leads by example and without fear. She has been critical to agency growth throughout the past decade and continues to lead the agency into the future.