According to a study recently released by Bulldog Reporter and Business Wire, about half (48.4%) of corporate communicators have an online newsroom, and an additional 13% intend to develop one in the future.  The study also revealed the single greatest challenge with online newsrooms is a lack of resources to keep it updated.

According to the Yale Rudd Center for Food Policy & Obesity, children and teens are drinking massive amounts of sugary drinks that increase the risk for obesity and diabetes. And guess who's to blame?  According to a new report entitled: Evaluating Sugary Drink Nutrition and Marketing to Youth," companies that are targeting young people and using more sophisticated and ubiquitous marketing tactics to reach them are the biggest problem.

In fairness to the other side, I would like to offer some pointed and useful advice on how to not succeed in business and life.  In the words of Dwight Schrute: "To me, success is simply the opposite of failure."  Indeed.

Okay… Maybe Rosie from the Jetsons isn’t quite in our future yet. However, at this year’s CEDIA (Custom Electronic Design and Installation Association) trade show, new and future technologies forecasted to be in our kitchens soon does seem like something more out of the Jetsons.

Measuring marketing campaigns is key to determining if you should continue a campaign and necessary when showing upper management the value of marketing.  The first step is setting measurable objectives and ensuring each marketing strategy has measurement metrics in place.

My dad (Dennis B. Sweeney) always said:  "All things in moderation... too much of anything is rarely a good thing." Interestingly he used that advice in two distinct ways, as a warning against getting carried away with things ("it's actually possible to drink too much beer") and as an encouragement to lighten up ("it is actually possible to study too much").

Each year the National Retail Federation conducts a survey with U.S. consumer about their anticipated holiday shopping behavior. This year, the three most important statistics consumer product companies and retailers should pay attention to are: consumers increasing spending on themselves, more consumers shopping online and increased use of smartphones and tablets to assist with holiday shopping.

When considering advertising – whether it be print, broadcast, online or even through Facebook – run a test campaign before making a long term commitment.