With more than 1.35 billion users on Facebook globally, it’s no wonder marketers have used Facebook as an influential way to reach consumers. In the past, a significant number of a brand’s Facebook fans would consistently (and constantly) receive content without the company shelling out a dime for the service.

Sweeney Promotes Kwolek to Account Supervisor CLEVELAND – December 11, 2014 – Sweeney, a leading full-service marketing and public relations firm, announces the promotion of Elizabeth Kwolek to account supervisor. In her new position, Kwolek will manage core segments of the agency’s leading consumer and business accounts, including Jo-Ann Fabric and Craft Stores, Kent State University and Mr.

Sweeney Expands Staff and Names Wrenn Account Executive CLEVELAND – December 11, 2014 – Sweeney, a leading full-service marketing and public relations agency, recently hired Rebecca Wrenn as an account executive in the company’s Cleveland headquarters. Wrenn will play a key role in providing traditional, digital and social marketing and public relations strategies and tactics to the agency’s leading consumer accounts.

If I were wearing a hat right now, I would graciously tip it to Wieden + Kennedy for what I consider to be one of the best television commercials I have seen in a long, long time. In fact, as a matter of implied policy, I tend not to acknowledge other agencies when writing a post.

This is a good question and a question we field very often from current and new clients. The short answer is campaigns can be designed and effectively dialed up or down in accordance with client needs and desires. Of course, there is more to it than that.

I have been a member of AAA (the American Automobile Association) since 1997. To my knowledge, I have used there services maybe three times over those 17 years. This past weekend I attempted to use their service for what will be the last time of a relationship that is about to end in an ugly divorce.

Long before Sheldon Cooper showed up, geeks, freaks and nerds were viewed by the general population as curious outsiders; think James Dean in Rebel Without a Cause or Marlon Brando in On the Waterfront. Back in the 50s and 60s, they were troubled tough guys who didn't quite fit in.  Today they are intellectual weaklings who don't quite fit in.

This past week I had the privilege of speaking with UNCW students on a panel of local media contacts and other public relations professionals - and boy did we have a packed house!! The panel session - Media Relations: It's Complicated - aimed to encourage discussion about the relationship between media and public relations professionals, which is often depicted as negative.

In the spirit of the holiday, I wanted to offer my Top [Pick Your Own #] list of things that are really scaring me this Halloween. 1.  I just learned that Molly Ringwald is 44 years old and singing jazz music in local clubs...

As a marketing agency that works in the building space, we have attended a number of Greenbuild tradeshows – but none that have had the hype and vigor of this year’s set in The Big Easy. While selecting New Orleans as the venue at the end of hurricane season might have been a little nerve wracking for HanleyWood, it has proven to be a fun show experience.