Even the most confident of us wonder (in moments of quiet reflection or desperation) if marketing really works.  Publicity, advertising, direct mail, events, social media marketing, trade show exhibiting... all of it; does it work? Yesterday afternoon, I was reading the Jan/Feb issue of BOMA Magazine, when a quarter-page ad on page 36 (back of book, left side) grabbed my attention.  "Away With Geese" read the headline,  "Geese Gone.

Media are extremely busy, and there is very little time in their day to be building relationships with every company/contact who is pitching them. The good news is there is a way to cut through the clutter, and work to build relationships with your priority media contacts.

In keeping with the headline, I am going to keep this post short and sweet. Just because there are now a million and one channels (text, telephone, YouTube, Facebook, Foursquare, Skype, Twitter, Pinterest, etc.) available to convey your every thought – via audio, text, images, videos, illustrations, emoticons and more – doesn't mean you always have to have something to say.

Have you ever wondered why some people constantly post personal information on social media while others are very careful about the type of information they post? Being a naturally curious person, I was compelled to learn why some individuals are cautious while some are not even concerned about privacy on social networking sites.

So General Electric just launched the new GE Café Series refrigerator that includes a Keurig K-Cup Brewing System. Now, instead of having a single cup coffee brewer hogging all the space on your counter and a refrigerator dominating an entire wall, they are both operating on a shared platform.

Ever wonder about the value of branding... about how much time and money to invest in creating and maintaining a brand? Take a minute to think about Elvis on his 80th birthday. According to Rolling Stone, Legacy Recordings have planned a yearlong celebration of Presley's music for modern-day Elvis fans...

If you're in the fitness industry – or any industry for that matter – you know the impact that technology continues to have on literally everything. From a product perspective – how they are designed and developed to how they're used... even to how they are marketed.

I had a dream last night in which I had an epiphany.  And not one of those ridiculous "I just realized I like vanilla ice cream as much as chocolate ice cream" epiphanies, but a REAL epiphany, as in a manifestation of a divine being.

Pop quiz hotshot. There's a product you want to buy on Amazon. Once the product is ordered, you cease to exist. There is no customer service; no one to talk to or even email. What do you do? What do you do?

To know me is to know that I am more often than not a happy guy with a healthy amount of optimism flowing through my veins. But to know me is to also know that I have zero tolerance for idiots, morons, inbound marketers, content marketers or shysters in general.