Have a Very Scary, Happy Halloween.

Ringwald-ES-Close-SingingIn the spirit of the holiday, I wanted to offer my Top [Pick Your Own #] list of things that are really scaring me this Halloween.

1.  I just learned that Molly Ringwald is 44 years old and singing jazz music in local clubs… Where’s Ducky?

2.  LinkedIn sent me an update yesterday for an article entitled: “17 Reasons Why Organizations Ignore Research Findings on Strategic Employee Communications”

3.  That LinkedIn article also featured: “a list of 48 checkpoints that practitioners can use to assess the relative strength of the communication foundations in their organizations.”

NOTE TO THE MATH-IMPAIRED: That’s 65 reasons and checkpoints… that’s not an article, that’s a directory.

4.  The government and the CDC seem to know as much about ebola as they do about global warming.

5.  A new economic report finds that “Consumers are perkiest in more than seven years.” I don’t know what that means, and I don’t want to know what that means.

Can someone just wake me when Halloween and Jason and all the candy are gone?

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.