Emotionally Resonant Storytelling: A Recipe for Effective Marketing
In December 2025, a Wall Street Journal article titled Companies [...]
ChatGPT is Such a “Pick Me”
It’s 2005. It’s a (probably) rainy day in Seattle, and [...]
Behind the Brand Evolution: A Q&A with Keith Humphrey, Creative Director at Sweeney
Sweeney recently embarked on a brand refresh, though as Creative [...]
Your Personal Brand is Your Most Valuable Asset
As a flag carrier for LinkedIn and a storyteller by [...]
House of Hogwarts x Krispy Kreme = Marketing Magic
“You might belong in Gryffindor, where dwell the brave at heart…” The House of Hogwarts x Krispy Kreme collection is a nostalgic back-to-school (or “back to Hogwarts”) campaign – and its marketing magic. Available between August 18 and September 14, this limited-time offer appeals to many age groups: millennials rereading the Harry Potter books with their kids, nostalgic fans, lovers of doughnuts, and, of course, kids currently reading the timeless series.
The Three Rs of Influencer Marketing
Influencer marketing isn’t a buzzword anymore. It’s a business strategy. But as many brands scramble to partner with anyone holding a ring light and a discount code, they miss the forest going straight for the follower count. Successful influencer marketing doesn’t always hinge on who’s trending.
How I (a Millennial) Got Influenced to Try Press-on Nails
As a proud 31-year-old Millennial who stays off social media for most of the day, I am shocked (and sort of dismayed) to say that I have been influenced by many things over the years, but most recently: press-on nails.
Are Journalists Leaving X?
When Elon Musk acquired Twitter in 2022 and rebranded it as X, he promised a new era for the platform. One that would champion free speech, innovation and a broader vision as the “everything app.” Fast forward to 2025, and the story is different: millions of users are leaving, journalists and media outlets are abandoning ship, and X’s cultural relevance is under threat. What happened?
What’s Up with Open AI’s New Browser?
Soon, we’ll be able to browse the web within a ChatGPT-style assistant, bypassing traditional click-based search. Tasks like booking, forms and summarizing could be handled directly by AI. Open AI’s browser will challenge Google Chrome’s dominance, user-data control and advertising model.
AI in Marketing and PR: The Real Story from the Trenches
Two years ago, AI writing tools took over the scene, sending writers, creatives and marketers alike into a spiral. At the same time, I was hired at Sweeney and preparing for my first day on the job. I began to spiral, alongside long-time practitioners, thinking I’d be replaced before I’d even gotten started.
