You’ve probably heard about Google’s new AI mode on its search feature, announced this past Tuesday. This is Google’s attempt to outperform startup AI companies that might threaten their market dominance. To keep up, even Google must adapt.
When you think of technology, what brand comes to mind first? In our daily lives, technology is an essential tool. We use phones, tablets, laptops, smart watches (and the list goes on). But the most interesting part is how all of them combine different features.
Businesses that market to government agencies (B2G) are familiar with the unique challenges and niche audience they’re targeting. The B2G marketing thought process we see tends to be on what channels best reach the right government officials, which is definitely important.
Everyone knows the saying “keep your friends close and your enemies closer.” That is a dramatic statement, but it is fitting for this topic. To stay competitive in the marketplace, your brand must know who it is competing with. Whether your business markets to other businesses (B2B), consumers (B2C) or to government agencies (B2G), this topic applies.
A unique selling proposition (USP) is exactly that—unique. Every brand should have one, and it should be woven into the fabric of all brand messaging. So, what is it and why do you need one? What is a USP?
In the world of business-to-government (B2G) contracting, there is a vast pool of government agencies and projects that private companies can bid on. As a result, companies need to showcase their experience, achievements and qualifications to stand out from their competitors.
If you’re in marketing, public relations, or at least an avid social media viewer, then you know about the Bud Light fiasco. But, in case you missed it: Bud Light partnered with transgender influencer Dylan Mulvaney Bud Light received backlash from right-wing conservatives, most notably on social media Anheuser-Busch lost $6 billion in market capitalization over the controversy Here is a deeper dive into the Bud Light issue.
Business-to-Government (B2G) marketing is an effective way to reach government entities, establish relationships and ultimately secure contracts. However, crafting a successful B2G marketing campaign requires a lot of research and strategy. The marketing needs of government agencies are unique from organizations in the private sector.
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