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Memo to Pepsi: Remember When Taste Mattered?

Jim Sweeney
Jim Sweeney April 5, 2017

Global Consultancies: Pigs Gotta Eat Too.

Jim Sweeney
Jim Sweeney March 23, 2017

DDB+R = Dumb and Dumber Branding + Ridiculous.

Jim Sweeney
Jim Sweeney March 9, 2017

Memo to Howard Schultz: Please Come Back.

Jim Sweeney
Jim Sweeney December 29, 2016

How to Win – and Lose – Like a Champion.

Jim Sweeney
Jim Sweeney November 3, 2016

Here’s to the Special Ones.

Jim Sweeney
Jim Sweeney October 6, 2016

Guess Why No One Is Watching The 2016 Olympics.

Jim Sweeney
Jim Sweeney August 10, 2016

Why Amazon Just Loves Exploring Stupid Ideas.

Jim Sweeney
Jim Sweeney June 30, 2016

Brand Names Matter… But Not Nearly As Much As The Quality Of The Company Or Product.

Jim Sweeney
Jim Sweeney April 14, 2016

Five Things We Do NOT Need At The Airport

Jim Sweeney
Jim Sweeney March 10, 2016

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