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When is the right time to refresh your brand? For Sweeney, it’s now.
Jim Sweeney
Journalism is not dead, it is not even on a respirator.
Jim Sweeney
On Death and Dying and Staying Alive and Staying Relevant.
Jim Sweeney
Goodnight Ellen McConnell. You will be missed, but never forgotten.
Jim Sweeney
Memo to Pepsi: Remember When Taste Mattered?
Jim Sweeney
Global Consultancies: Pigs Gotta Eat Too.
Jim Sweeney
DDB+R = Dumb and Dumber Branding + Ridiculous.
Jim Sweeney
Memo to Howard Schultz: Please Come Back.
Jim Sweeney
How to Win – and Lose – Like a Champion.
Jim Sweeney
Here’s to the Special Ones.
Jim Sweeney
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