Save the whales. Save the children.  Save the tiger.  Save the rain forests.  Save the Jaguar.  Save the planet.All noble campaigns; bold initiatives.

Imagine being the official sponsor of one of the largest and longest "walls" in all the United States.  The buzz factor alone will be worth the price of admission.

The new building property manager stopped by our office today to check on some maintenance they performed last week.  I really like this guy.When I first met him a few weeks ago, he told me things were going to be different around the building.

As a young boy, I was a newspaper carrier for The Cleveland Press; this was the community's afternoon paper.  Back in the day nearly every major city had more than one daily.  Not anymore.Some people preferred the morning edition and some liked the afternoon paper.

According to The Kiplinger Washington Editors, we are now officially in a recession.  Thank you very much.But according to John Elsasser, EIC of Public Relations Tactics, PR practitioners are cautiously optimistic about the year ahead.  Thank you very much.Meanwhile, Jim Owens, Chairman and CEO of Caterpillar reported today, "The U.S.

"Through no virtues and accomplishments of our own, we have been fortunate enough to be born in the United States under the most comfortable conditions. We, therefore, have a responsibility to others who are less well off."During the mid-1960s, Robert Kennedy spoke these words about his father.

I read an informative article in The New York Times today by Stuart Elliott.  It was about Pepsi's new Tava brand beverages.  Around the same time, I read an informative blog on Bokardo by Joshua Porter (it was forwarded to me by my brilliant friend Dominic).Stuart's story is all about Pepsi bypassing traditional media and going commando to launch the new product.

Shortly after the break-up of the Beatles, Paul McCartney (and wife Linda) released Ram, his first studio album (not to be confused with his first solo album, which he recorded at home).Anyway, Ram features a wealth of great music from a still young musical artist in search of a new identity.

I caught a few seconds of Donny Deutsch a few weeks ago; some segment entitled Big Idea/Bad Idea.Donny's two participating guests were told of a new McDonald's concept in California.  No more arches, no Ronald McDonald, no messy tables.

Why you should NEVER EVER bypass the strategic marketing planning process.I have been doing this (marketing and PR) for a couple decades now, representing hundreds of organizations – from start up companies to international FORTUNE 50 corporations – and it never ceases to amaze me how rarely organizations take the time to develop strategic marketing plans.