Let's begin with the truth.  Not all public relations people lie, but some do.  Not all presidents lie, but some do.  Not all legal analysts lie, but some do.

Okay, so I was only about 50 percent correct with my predictions about the LOST finale, but I was 100 percent correct about it being an extraordinary evening in front of the tube.Everything about LOST is precisely what makes a successful brand.It is engaging to its target audiences as well as its fringe audiences.

And now for something completely different.Tonight is the season finale of LOST.  It will be a two-hour extravaganza.  I am already forewarned that it will suck.  So be it.I will be planted on my living room couch (aka sofa) from 9:00 pm until it ends.

I have come to the conclusion that too many agency professionals either can not or are not willing to devote adequate time to the "thinking" process. And even fewer clients are willing to pay for it.It's ridiculous, bordering on insane.The business we are in requires exceptional thought.

It's that time of the year when graduating students are looking for jobs. Unfortunately for many students, it is also that time in the economic cycle when outplaced employees are looking for jobs.  Bodies smashing up against bodies.Generally speaking, markeTING is not an advice column, but I have endless experience dealing with graduating students and out-of-work professionals.

I saw Jimmy Carter on TV last night (the Tonight Show with Jay Leno).  Jimmy Carter used to be the President of the United States of America.  Now he is a superdelegate.Jay asked him who he and his wife would nominate, but he would not say.

What is it about the smell of gruel in the morning? Despite its nasty appearance, blunt odor and dull taste, we are desperate enough to ask for more. Take heart good Americans, help is on its way.  The checks, as they say, are in the mail.

If you catch a record size fish and no one is there to see it, did you still break the record?

Marketing love is nothing new.  The greeting card industry has been doing it for years.  So has the jewelry industry.  And let's not forget the purveyors of lingerie.But I think Pope Benedict XVI has a different "love" in mind.

Talk about nerves of steel.  Talk about getting off with a slap on the wrist.  Look, I won't even pretend to understand what was going on between Hillary Clinton's camp and its chief strategist Mark Penn. Did Hillary know that Penn was meeting with the Columbian Ambassador?