In the words of Mr. T, "Quit the jibber jabber." For more than 30 years I have listened to one stupid argument after another about who can and should do what in this industry we call marketing. Only ad agencies should create ads, only PR firms should do publicity, only direct marketing firms should manage direct mail, blah, blah, blah.
Once upon a time, people became famous as a result of something they did. Sometimes it was something great. Sometimes it was something diabolic. But it was because of something.Today, being famous is an act in itself.And with all due deference to Andy Warhol, he was not even close with his 15 minutes of fame prediction.
I have been tasked with writing our corporate blog. What do I need to consider prior to starting my blog? How often should I post? What should the content include? How much do I need to write per post? ____________________________________________________ By Jim Sweeney A Weblog or Blog is a frequently updated online journal, organized by date and containing virtually anything the author/producer wants to communicate.
How do I craft a news release lead about a new product that will achieve media interest and ultimately achieve media coverage? _______________________________________________________________________ By Jennifer Manocchio Creating an effective news release lead is essential to getting media to read the rest of your news release and consider writing about your product. You have just a few seconds to prove your news is worthwhile, which means the lead needs to be impactful.
Who knows what to believe right now?According to the Conference Board Consumer Confidence Index, “Consumer confidence, which had posted three consecutive monthly gains and appeared to be gaining some traction, retreated sharply in June.”Lynn Franco, director of The Conference Board Consumer Research Center states, “Increasing uncertainty and apprehension about the future state of the economy and labor market, no doubt a result of the recent slowdown in job growth, are the primary reasons for the sharp reversal in confidence.
Back in the last century of the last millennium, there were these Iran-Contra hearings to determine if it was true that Lieutenant-Colonel Oliver North actually participated in the sale of arms to Iran.It was a big political scandal that prompted lots of politicians and news hounds to point accusatory fingers at a lot of people.
A trade publication wants to feature our company in its editorial section, but it is requiring a list and contact information for our top 30-50 vendors. Should we move forward with this opportunity? ____________________________________________________ By Jennifer Manocchio I would run not walk from this opportunity.
Our product was recently reviewed by a blogger and received less than favorable reviews. Should we respond to this blogger? If so, what should the approach be? ______________________________________________________________________ By Jennifer Manocchio In almost every case we would advise contacting the blogger, especially if you feel they did not apply or use the product correctly. Consider this an extension of customer service.
According to a new survey from the Direct Marketing Association: "Marketers are managing their expectations when it comes to paid search.
I recently made some enhancements to an existing product. Is this something the media would be interested in?
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