About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

If You Optimize It, They Will Come… But Will They Stay?

Ray, people will come Ray. They'll come for reasons they can't even fathom. Oh... people will come Ray. People will most definitely come. Everybody is always looking for something. New shoes, old dolls, big TVs, small computers. And how do most of them look for these things?

If You Optimize It, They Will Come… But Will They Stay?2025-11-18T16:50:27+00:00

Five Guys + Burgers + Fries = Marketing Magic

Like many Americans wanting to be the biggest loser, I gave up on fast food about a decade ago. No more McDonald's Happy Meals, no more flame broiled Burger King Whoppers, no more Wendy's singles and chocolate frosties. I just quit.And then along comes Five Guys Burgers and Fries.

Five Guys + Burgers + Fries = Marketing Magic2025-11-18T16:50:29+00:00

Mobile Web Sites

Should I optimize my web site for mobile devises? _______________________________________________________________________ By Jennifer Manocchio There are 42.7 million smart phone users in the United States and 98 percent of them are accessing their favorite web site on their mobile phone according to Information Week.

Mobile Web Sites2025-11-18T16:50:32+00:00

Your Finest Box of Chardonnay, Please.

It ain't easy being a consumer or a retailer or a marketer; it just ain't.Consider a recent study by researchers at the Institute of Vine and Wine Sciences in Bordeaux, France. These scientists found that white wine loses its freshness within six months in PET bottles and bag-in-box packaging, compared with glass packaging.

Your Finest Box of Chardonnay, Please.2025-11-18T16:50:33+00:00

Is Local or National Media Coverage Better?

I have a limited budget to conduct publicity and media relations for a new home design product my company is launching.  Initially, the product will only be available at retail locations in certain states in the U.S.  Is it more effective to focus my media relations efforts on national consumer magazines or local newspapers and regional magazines?

Is Local or National Media Coverage Better?2025-11-18T16:50:35+00:00

Bloggers Gone Wild

I received a request from a blogger for product for her son’s 7-8-year-old baseball team league tournament (see below).  Is it ethical for this blogger to be asking for product in return for advertising on her site?  Is this a good marketing opportunity?

Bloggers Gone Wild2025-11-18T16:50:38+00:00

Pretty Pictures Leave Bing as Third Tier Search Engine

When I was living in Chicago, someone once told me that Cleveland was Detroit without the glitz. Being a Cleveland native, I was not amused, but I did understand. They were both once proud lakefront cities that rose up during the great industrial revolution, thrived mightily through the manufacturing base that settled there and are now mere shadows of their past...

Pretty Pictures Leave Bing as Third Tier Search Engine2025-11-18T16:50:41+00:00

Is a Full-Service Agency Necessary to Launch a Consumer Product?

We are launching a new consumer product with a limited marketing budget, do we really need a full-service agency to support us? ______________________________________________ By Jim Sweeney Yes... No... Probably not... Maybe not... I have no idea. According to about.com: “A full-service agency is one that handles all aspects of the advertising process, including planning, design, production and placement.

Is a Full-Service Agency Necessary to Launch a Consumer Product?2025-11-18T16:50:43+00:00
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