The battle to ban corn syrup is succeeding – not in proving that corn syrup is bad for our health; there is actually little proof of that at all – but in scaring consumers and causing manufacturers to buckle under at the first sign of adversity.
We are planning to launch an e-newletter. Do I really need to invest in a 3rdparty email distribution company?
According to an article in Forbes this week, some pretty major marketers believe consumers need to turn the corner on the recession and start spending their money again."New ad campaigns suggest marketers are eager to shake off the gloom of tough economic times--and they hope consumers will do the same.
Our company just received an annual award for meeting stringent safety standards; does something like this merit a news release? _________________________________________________ By Jim Sweeney For a change of pace, I would like to answer your question with more questions. 1. Is safety an issue in your industry?
How many agencies does it take to achieve an organization's marketing objectives? Is one enough? Is five too many?There are ad agencies and creative agencies and public relations agencies and and digital agencies and social media agencies and SEO agencies and direct marketing agencies and on and on and on.So what's a CMO to do?In the case of SoBe, they decided to try something different.
I see a lot of emails and newsletters. Some are done well and others not so well. What do successful online newsletters look like, what’s best way to design them and what is the ideal frequency? ___________________________________________________________ By Jim Sweeney E-mails and e-newsletters are different animals under the e-mail marketing umbrella, so let’s just focus on e-newsletters.
Hi, I am Tiger Woods, the greatest golfer who ever lived. I really screwed the pooch - literally and figuratively. I embarrassed my wife and my family and my fans and the PGA. I am sorry, please forgive me. Let's play golf...
Conducting media follow-up calls after distributing a news release can be very time consuming or costly if you hire an agency. Is it truly worth the internal effort or cost? ______________________________________________________________________ By Jennifer Manocchio If you have quality news to share, absolutely!
Good News for Sara Lee: Ball Park brand has finally pushed its top competitor, Oscar Meyer, out of the number one beef frankfurter spot.Bad News for Sara Lee: Institutions worldwide are taking a harder line against "junk foods", including America's favorite, the hot dog.
As the new healthcare reform bill gets sorted out and we learn more of the details, the one thing that seems to be jumping out sideways is the mandate to get healthy... or else.On the business side of things, for example, there is a provision that will require restaurant chains with 20 or more locations to post calorie counts on menus, menu boards, drive-thru menus and vending machines (seriously).
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