We are launching several new products this year and budgets remain tight (less than $10,000/product launch); will we get more bang for the buck with publicity or social media? _____________________________________________________ By Jim Sweeney Allow me to assert that the old adage – you get what you pay for – applies equally to publicity and social media.
Did I mention I was a LOST fan?But do you know what I am not a fan of? Self-serving, long-winded, uncreative, poorly produced LOST podcasts.OMG. If you want to know the problem with easy-to-access social media and easy-to-use technology, start with LOST podcasts.For the record, there are some very good LOST podcasts out there that I listen to religiously, like "God Loved Jacob".
Our company is getting 4-5 requests a week from bloggers for product samples to test and a second product for a giveaway. Should I be sending all these bloggers my product? We are a small business and have to be selective who we send product samples to.
Walmart will soon have about 1,500 in-store MoneyCenters – that's roughly one in every other store – where you can cash your check or pay your bills.
For the third consecutive year, Jennifer is off to Chicago attending the International Home and Housewares Show. If estimates hold up, she will be one of 60,000 attendees (not to mention the nearly 2,000 exhibitors and their teams, plus the media and bloggers) to grace the hallowed halls of McCormick place.
Back in the '90s, there was a Cleveland builder who got busted for building a bunch of new homes that were never attached to their foundations.
We have developed 300 new product sample kits for media. The kits feature everything the media needs to test the new product. How should we go about distributing the product kits?
Everyone opposed to a healthier America, please stand up. People who can't go to doctor need to get self managed care but not everyone can afford it. Now, everyone who believes that a leading cause of obesity in America is deceptive labeling, please eat a double bacon cheeseburger.
Our company would like to start a blog; however, we have limited internal time/resources to develop it ourselves. Is it ethical to hire an agency to manage and write our blog? ______________________________________________________ By Jennifer Manocchio Unlike other marketing and public relations strategies, social media (blogging, microblogging, social networks, communities, etc.) is all about transparency.
My updated theory on how island Sawyer dies...In "The Substitute, the 4th episode of season 6, Sawyer puts fake Locke - and himself - to the test:SAWYER: Do you read?LOCKE: Excuse me?SAWYER: Books. Do you read books?LOCKE: Sure.
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