Dead is Dead and LOST is Lost.
Okay, so once a year I indulge my inner child by talking about LOST. I am a fan bordering on being a fanatic. Have not missed an episode since the season premiere. Don't know why. Can not explain it. Hooked.
Tips for Winning Ink In Today’s Competitive Media Market
With all the media industry changes (layoffs, magazines closing, etc.), is it harder to get media coverage? And what specifically can you do to ensure your story is heard?
What Tiger Did Today is NOT PR.
Call it what you want. Call it spinning. Call it baring his soul. Call it dancing. But please don't call it PR. Our industry doesn't need any help smearing its image.Tiger Woods is to PR what Michael Vick is to veterinary medicine.
Who is Arthur Okun… and Why Should I Care?
Lists are great. They help us focus on what's really important instead of getting lost in a sea of data.
5 Tips for Getting Started on Twitter
I’m thinking about starting a corporate Twitter account. What steps do I need to consider before creating an account? ________________________________________________________________ By Jennifer Manocchio Twitter can be a great tool to engage customers and prospects with your brand. However, a lot of corporate Twitter accounts have crashed and burned mostly because the focus was too self-promotional.
Signs We Might Be In Danger.
As I read the headlines in the New York Times this morning, my head began to shake left-to-right, then it began rattling uncontrollably until it finally popped off. What in the world is going on out there? Have we lost our sensibilities?
Did Ann Taylor Follow New FTC Guidelines?
Ann Taylor Loft recently issued an invitation to bloggers to preview the retailer’s summer collection, rewarding bloggers who posted about the new line by including them in a gift card drawing. Was Ann Taylor Loft in compliance with the new FTC blogger regulations?
This Valentine’s Day, Give Them a Heart Attack
Among my favorite and most vivid schoolboy memories is Valentine's day. With barely an effort I can still conjure up the fresh smell of chalk and chocolate, and the joyful sounds of giggling girls and tortured boys as we all sorted through and passed out our Valentine cards.Sure, it was a holiday created and perpetuated by the greeting card companies, but who cares?
Importance of Web Landing Pages
Why are web site landing pages important, and when do I need to create one? _______________________________________________________________ By Jennifer Manocchio By definition, a landing page is a web site that a visitor “lands” on when he or she clicks on an online banner advertisement, a search-engine result, an email or a pay-per-click advertisement. The purpose is threefold.
The Impact FTC Guidelines Have on Blogger Relations
How can I ensure that my blogger relations efforts are in compliance with the new FTC guidelines? _______________________________________________________________ Kayleigh Fitch, blogger relations expert While the FTC’s updated Guides Concerning the Use of Endorsements and Testimonials in Advertising can be complex and difficult to understand in entirety, there are specific and clear guidelines a marketer should be aware of when promoting products and services through blogger relations.
