The Future of Marketing: Online or Up a Tree?
Did I ever mention that I am a family guy?
What Drives Sales: Product Packaging or the Brand?
We are preparing to launch a new consumer product; it will be sold primarily in big box stores. How important is packaging design to the product’s success relative to the brand?
OMG, WTF, Maybe One Day We Can All Just Grunt… LOL
Big news from the District:The Senate passed a new bill earlier this week. The HHFKA, which includes provisions FMI has sought to help lay the groundwork for a smooth transition for WIC customers to use an EBT card for their transactions.
Logos and Brands; What’s the Difference?
We are starting a new business and it was recommended to us that we have a brand and a logo. Isn’t a logo and a brand the same thing? By Jim Sweeney A logo (both the name and the design) is an element of the brand.
Music to My Ears
Imagine falling into two holes on the same day – both seemingly disconnected – and winding up in the same place when you finally land.There are many key ingredients to marketing.
Necessary Components of a Blog
I have to start a blog for my company. What components - design and content - should my blog include?
Foursquare And Seven Months Ago…
About seven months ago I installed the Foursquare app onto my iPhone and almost immediately found joy in keeping up, sharing and competing with my friends and colleagues on this relatively simple location-based service.I quickly earned 6 badges, including the ever popular Crunked badge (thank you Charlotte, NC).
What Content Should I Post on Twitter?
I just started a Twitter account for our company. How often should I post and what should the content include?
5 Steps to Landing Spring Cleaning Media Coverage
When should cleaning product manufacturers begin pitching magazines to achieve spring cleaning media coverage, and what is the best approach?
Do We Need A Facebook and/or Twitter Account?
We are evaluating adding social media to our marketing mix, specifically Facebook and Twitter accounts. Is this a good marketing strategy?
