Holiday promotions: too soon or just in time?
It’s beginning to look a lot like Christmas! At some [...]
Why Packaging Matters
There’s something about buying a product, seeing the packaging and opening it for the first time. It’s so… satisfying. You can’t beat good packaging. I’m on another one of my Shark Tank binges, and I find that I am easily for or against the product/brand based on the packaging and/or the physical displays that the product is showcased on.
4 Types of Brands That Gen Z Values
Just when marketers feel they have identified what their audience wants, a new market of buyers have emerged: Generation Z. The Gen Z demographic includes those born after the year 1996, and as this generation is coming of age, their spending power is growing.
