Insights

Insights from our team across marketing, PR and business, grounded in real client work and decades of experience helping brands grow and communicate with clarity.

  • March 31, 2014: Sweeney Wins Digiday Retail Award for Best Digital Brand Marketing Campaign

    March 31, 2014

  • Attention Kmart Shoppers: Content Marketing Is NOT A Thing.

    March 27, 2014

  • A 5 Year Old Can Do It, So Can You

    March 20, 2014

  • The First Rule of Data Analysis: Question Everything.

    March 13, 2014

  • Sweeney Wins Digiday Retail Award for Digital Marketing!

    March 6, 2014

  • A Funny Thing Happened On The Way To The Quorum.

    March 6, 2014

  • When Is a Door Not a Door? (Big Data and White Lies)

    February 27, 2014

  • Here’s The Thing (With Alec Baldwin) Is A Really Great Thing.

    February 20, 2014

  • The Most Epic Re- Re-Branding Ever? When It Doesn’t Fit, You Feel It.

    February 7, 2014

  • When the “Real Thing” Becomes a “Real Pain” in the Tuckus.

    February 6, 2014

  • The Best Experience I’ve Ever Had Shopping Online

    February 4, 2014

  • In the Land of Marketing, Publicity is Still King.

    January 30, 2014