Automated marketing has its perks, but this is what you get when you allow technology to do all the thinking. Granted few people probably live at DPO, FPO or APO addresses or use PO Boxes, but this is worth a good laugh.

[Extinction - a widespread and rapid decrease in the amount of life on Earth. Such an event is identified by a sharp change in the diversity and abundance of multicellular organisms.] Last night I picked up the stack of Christmas cards that arrived in the mailbox (the real mailbox, not the one in Outlook) and I noticed it was much thinner than in previous years.

This is an actual guarantee.  If you follow these four steps, you will achieve success in 2016. Deal with it. Step 1: Reflect I know, it sounds obvious, but it's not what you think. I am not suggesting you take a little time to think back on 2015, I am telling you to take an entire day...

Last night, Paypal CEO Dan Schulman proclaimed to Mad Money's Jim Cramer that for the first time in retail history, Black Friday online sales outpaced brick and mortar store sales. More people shopped online than in store. Is it true?

Title 24 Code Compliance is a big deal in California. It is the state’s prime initiative to reduce electricity use and create a more sustainable world. It is also a huge burden for architects, engineers and building owners. Enlighted has a solution – the ECO solution.

I’m kicking it off at Day 2 of Internet Summit 2015, proudly repping Sweeney amongst the thousands of digital marketing professionals who have gathered to learn the latest and greatest in marketing, user experience and design, search, content, mobile and more.

This weekend more than 120 people lost their lives in the beautiful and peaceful city of Paris. As Americans, we are all too familiar with their experience and the inevitable emotional outrage. But thanks to the evolution of social media since 9-11, the people of Paris were able to turn to Facebook, Instagram and Twitter to vent their outrage and frustration and to understand what was going on.

I am so excited to represent SWEENEY at the CreateTech 2015 conference in New York City. Hosted by the American Association of Advertising Agencies, the conference is a gathering of professionals from creative industries who work with, design or build digital tools.

Anomalies are some of my favorite things. Maybe it has to do with Sesame Street always pointing out "one of these things is not like the other." Or maybe it has to do with my appreciation of the French refrain to celebrate differences (vive la difference).

As the autumn temperatures begin to wane, the holiday campaigns simultaneously emerge. Consumers are already being bombarded by companies promoting their seasonal deals — especially leading up to Black Friday and Cyber Monday. This year, REI, an outdoor gear and sporting goods retailer, hopes to win consumer attention by not only NOT promoting Black Friday, but by not even opening its more than 140 stores.