Parent category for all new misc. topics that don’t fit into a service or industry + old content.

An Extinction Event

[Extinction - a widespread and rapid decrease in the amount of life on Earth. Such an event is identified by a sharp change in the diversity and abundance of multicellular organisms.] Last night I picked up the stack of Christmas cards that arrived in the mailbox (the real mailbox, not the one in Outlook) and I noticed it was much thinner than in previous years.

An Extinction Event2025-11-18T16:38:11+00:00

Four Steps To Guaranteed Success In 2016.

This is an actual guarantee.  If you follow these four steps, you will achieve success in 2016. Deal with it. Step 1: Reflect I know, it sounds obvious, but it's not what you think. I am not suggesting you take a little time to think back on 2015, I am telling you to take an entire day...

Four Steps To Guaranteed Success In 2016.2025-11-18T16:38:13+00:00

The Traditional Retail Model Is Officially Dead; I Blame Percy Spencer and The Microwave Oven.

Last night, Paypal CEO Dan Schulman proclaimed to Mad Money's Jim Cramer that for the first time in retail history, Black Friday online sales outpaced brick and mortar store sales. More people shopped online than in store. Is it true?

The Traditional Retail Model Is Officially Dead; I Blame Percy Spencer and The Microwave Oven.2025-11-18T16:38:14+00:00

Sweeney Helps Enlighted Share Innovative Energy Solution With California Architects

Title 24 Code Compliance is a big deal in California. It is the state’s prime initiative to reduce electricity use and create a more sustainable world. It is also a huge burden for architects, engineers and building owners. Enlighted has a solution – the ECO solution.

Sweeney Helps Enlighted Share Innovative Energy Solution With California Architects2025-11-18T16:38:15+00:00

Facebook’s Unique Role in Supporting Those Most Dramatically Impacted by the Paris Attacks

This weekend more than 120 people lost their lives in the beautiful and peaceful city of Paris. As Americans, we are all too familiar with their experience and the inevitable emotional outrage. But thanks to the evolution of social media since 9-11, the people of Paris were able to turn to Facebook, Instagram and Twitter to vent their outrage and frustration and to understand what was going on.

Facebook’s Unique Role in Supporting Those Most Dramatically Impacted by the Paris Attacks2025-11-18T16:38:18+00:00

Day 1 at CreateTech: The Conference for the Seriously Curious

I am so excited to represent SWEENEY at the CreateTech 2015 conference in New York City. Hosted by the American Association of Advertising Agencies, the conference is a gathering of professionals from creative industries who work with, design or build digital tools.

Day 1 at CreateTech: The Conference for the Seriously Curious2025-11-18T16:38:20+00:00

Why Aren’t Millennials Demanding That Airlines Offer Better Service?

Anomalies are some of my favorite things. Maybe it has to do with Sesame Street always pointing out "one of these things is not like the other." Or maybe it has to do with my appreciation of the French refrain to celebrate differences (vive la difference).

Why Aren’t Millennials Demanding That Airlines Offer Better Service?2025-11-18T16:38:21+00:00

3 Reasons REI Has The Media’s Attention

As the autumn temperatures begin to wane, the holiday campaigns simultaneously emerge. Consumers are already being bombarded by companies promoting their seasonal deals — especially leading up to Black Friday and Cyber Monday. This year, REI, an outdoor gear and sporting goods retailer, hopes to win consumer attention by not only NOT promoting Black Friday, but by not even opening its more than 140 stores.

3 Reasons REI Has The Media’s Attention2025-11-18T16:38:23+00:00

Where Tech Meets Sustainability: VERGE 2015

We're at GreenBiz's VERGE 2015 this week, where there have been some great conversations about accelerating sustainability solutions in an interconnected world. From smart cities , to next-gen buildings, connected transportation and food and ag tech, the debates and discussions between companies, organizations and people leading the charge and innovation in our built environment, have been thought-provoking and exciting.

Where Tech Meets Sustainability: VERGE 20152025-11-18T16:38:22+00:00
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