It's bad enough when your CEO looks like a goober, but when he starts talking nonsense that threatens to undermine your entire brand, what do you do? According to the Associated Press, "The head of cigarette maker Philip Morris International Inc.

We just returned from the LightFair International trade show in Philadelphia and noticed lots of exhibitors using QR codes creatively in booth signage, literature, product displays and much more. So, we thought the post below on QR codes deserved another week on top.

The Wall Street  Journal reported today that Easter boosted April retail sales and allowed retailers to experience continued momentum, "posting strong sales." Well that's good news.  Now everyone can go back to work, companies can start spending again and all will be right in the world.

Recognizing that American consumers are "under renewed economic pressures", Walmart CEO is confident that his scenario "could work in Walmart's favor." In short, what's bad for consumers could be good for Walmart. What a lovely and empathetic sentiment. Mr.

The past half decade has been brutal for many – if not most – consumers.  The economy has either cost them their job or denied them pay increases essential to keep up with rising expenses. Meanwhile, taxes continue to increase, the cost of staple goods continues to increase and the value of what little consumers own has plummeted.

You probably have a good sense for which trade and consumer publications are most influential in your industry and among consumers.  But with blogs, it’s not so cut and dry. How do you know which blogs to target and which blogs to send product to?  Following are eight ways to evaluate a blog’s reach and influence among your target audiences. 1. Traffic.

With all the talk and advice out there on what companies should be posting on Twitter, get back to the roots of social media and start by listening.  Following are five categories of people that will give you the most insight on what you should be communicating about on Twitter and in other social media channels.

We are a nation obsessed with numbers and crowds.  It is all about volume.   How many impressions did you make?  How many unique visitors came to the site?  How many click-thrus did you score? How many followers do you have?  How many Likes do you have?

Media are always on the hunt for new products they know readers will love; and some will even refuse to cover anything other than brand new products from a strict “product review” perspective.  But just because your company is not launching a new product this year is no excuse to not reach out to media and get your fair share of media coverage.

What does Walmart suddenly know that no one else seems to know?  At a time when traditional retail sales are struggling to even stay in the shadows of online sales, Walmart has decided to increase its base of SKUs with more than 8,500 products it had previously removed from its already cluttered and overstocked shelves.