I have been in this business of marketing and public relations for more than 30 years now.  All of it on the agency side. During that time I have had the opportunity to work with and represent hundreds of organizations, from global industry leaders to one-person start-up businesses.

It's UP2U, so UBdaJudge. Perfetti Van Melle is gearing up to introduce Mentos UP2U, its first stick gum sold in this country. The initial advertising efforts will be focused in social media like Facebook.

Packaged Facts just released its newest report on Snack Foods in the U.S. (4th edition).  And apparently "meals" (breakfast, lunch and dinner) are slowly but surely being replaced by snackles (just what you want, whenever you want). In fact, the report predicts that Americans will plow through $77 billion worth of snacks annually by 2015.

Considered a serious frontrunner in the 1988 U.S. presidential elections, Gary Hart did what so many politicians before and after him did... he lost his way.  Like the Kennedy's before him and John Edwards and Bill Clinton after him, Gary Hart allowed himself to go where many men had gone before, but shouldn't have.

You would think an iconic figure like Mr. Clean would be synonymous with truth, justice and the American way.  But you tell me.  Is the new Magic Eraser 30% larger AND 30% more durable or is it just 30% larger and some other percentage more durable?

Let’s be honest, when most people think of successful consumer publicity, monthly glossies like Real Simple and Good Housekeeping are at the top of the wish list. However, securing coverage with the right online media sites can make just as big of impact for your brand and/or product and help support organic search engine optimization.

Content marketing is nothing new.  However, we see so much “noise” being created on and offline from online and traditional press releases to social media sites and sites set up just for organic search engine optimization purposes that we wanted to take the opportunity (prompted by a recent Cleveland Social Media Club meeting) to revisit why generating truly valuable content for your target audiences is imperative and beneficial.

Believe it or not, a lot of people were afraid of Lady Gaga when she first captured the nation's attention in 2008.  Before her, they were afraid of Madonna.  Before her they were afraid of David Bowie.  Before him they were afraid of Elvis Presley.