The Saddest Movie Ever Sold
Not that anyone will ever see this film or even care... it is worth reporting that Morgan Spurlock has now done for the branding and advertising community what he previously did for the fast food industry. Thanks?
5 Ways to Convert LinkedIn Profiles Into a Powerful Branding Tool
B2B companies and industry experts have made rapid use of Twitter, Facebook and personal and corporate blogs to enhance their positioning as experts. Often thought of as a virtual resume or networking tool, LinkedIn – when used properly - can act as a powerful tool to strengthen corporate and employee reputations and reach target audiences.
Marketing the Sky in a Windowless World
Frank Lloyd Wright would be impressed. Imagine a living room or office or conference room or retail space with limited or no windows or windows with really bad views... only a TV or computer monitor and a few incandescent or fluorescent lights to brighten up the space (picture the first 10 minutes of "Joe Versus the Volcano").
Avoid 4 Common QR Code Mistakes
As a consumer, you have probably noted a large influx in the use of QR codes on direct mail pieces and magazine ads. In fact, the US Postal Service is currently offering a discounted postage rate on pieces that include a QR code.
Finally, 1984 Has Arrived! What Took So Long?
I'll bet you never thought you'd see the day when I defended McDonald's, but here it is and here I go. Did you know... San Francisco has banned the inclusion of toys in children’s meals unless certain nutritional requirements are met?
A Self-Cleaning Building That Also Cleans the Environment. Now That’s a Smart Building.
Though I consider myself a fairly smart guy, I am admittedly not a scientist. So I won't pretend to understand the chemistry of Alcoa Architectural Products' new Reynobond® with EcoClean™ – aluminum building panels (cladding) – that clean themselves, as well as the air around them.
A Break in the Action. Sort of.
It's the dead of summer, the heat index is above 100 and the media is laser-focused on pretty much any lame story that will get their audiences' attention. One of my favorites - and I never tire of hearing this - is the "staycation" story.
6 Questions to Ask a Journalist
So you have done it! Proverbial success: you did your homework, picked the right journalist, sent a great pitch and now they have called you to set up an interview. Now what? There are six key questions you should ask media every time to ensure you maximize every media interview and increase your potential to landing a story.
Increase Email Open Rates
A recent study on email marketing by Harte-Hanks revealed both good and bad news about consumer response to email marketing messages. On the one hand, average email open rates declined to 17% for 2010, down from a 26% average open rate in 2009. However, the study indicates the drop may be due in part to more users accessing email via smart phones as well as changing patterns in downloadable email images.
Memo to Libraries: Change or Die
Once upon a time, you couldn’t read “once upon a time” unless you first visited the local library. But that's no longer the case… and it is causing a serious problem. Due to decreased funding, libraries are short on technology, short on hours and short on visitors. In fact, library closings have become a viable alternative for many public and even school libraries.
