A Break in the Action. Sort of.

It’s the dead of summer, the heat index is above 100 and the media is laser-focused on pretty much any lame story that will get their audiences’ attention. One of my favorites – and I never tire of hearing this – is the “staycation” story. This is a modern version of the “I’m vacationing on Porchville this summer!”

But I have come to learn that Staycation is just one of many of the new breed of vacations being popularized this summer.  Here are a few of the others:

NBAcation: This is when you are locked out of the office – without pay – for an undetermined amount of time.

Daycation: This involves scheduling every friday as a vacation day from June till September to create a virtual 4-day work week. For the record, people in the office hate the guy who does this.

Fraycation: This is when you take two weeks off work, but spend the vast majority of your time worrying about your clients and the security of your job.  Prescription cocktails are required.

Playcation:  No work?  No worries… just fun in the sun.  No one actually ever does this, it is just talked about around the water cooler.

Whattheheycation: This is the unexpected vacation resulting from a power outage that kills all the open documents on your desktop.

Graycation/Greycation: This is actually retirement.

I am writing this post from a remote location today, as the power grid that feeds our building went dead last night.  And so it goes.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.