A Self-Cleaning Building That Also Cleans the Environment. Now That’s a Smart Building.

Though I consider myself a fairly smart guy, I am admittedly not a scientist.  So I won’t pretend to understand the chemistry of Alcoa Architectural Products’ new Reynobond® with EcoClean™ – aluminum building panels (cladding) – that clean themselves, as well as the air around them.

Fortunately, I don’t require an advanced degree to recognize the new technology’s value:  Reynobond with EcoClean constantly works to remove pollutants by using sunlight and the water vapor and oxygen in the air to clean the air itself. According to the company’s website, “10,000 square feet of Reynobond with EcoClean has the approximate air cleansing power of 80 trees. That’s enough cleaning power to offset the smog created by the pollution output of four cars every day.”

In addition, because the EcoClean™ coating is superhydrophilic, it makes the surface of the Reynobond® super slick in the presence of water. So when it rains, water doesn’t bead on the surface. Instead, it collapses and runs evenly off the building, taking most of the broken-down organic matter and nitrates with it. Even the slightest amount of rain or humidity in the air creates the effect, so the building is constantly washing away contaminants. That means lower maintenance costs for owners, and a consistently cleaner image for the building over time.

In summary, EcoClean is a really innovative technology that is good for building owners, good for the environment and good for the community-at-large.  Congratulations Alcoa.

P.S. Please update me when you introduce the self-cleaning car.

[Disclaimer: Alcoa did not request or pay for this review.]

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.