About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

JCPenney Reports Improved Trends, NOT Improved Sales… Good Luck Selling That to Investors.

Seriously, this is the last time I plan to talk about JCPenney and its "leadership." New old CEO Mike Ullman claims a turnaround is underway... "Over the last six months, we have made significant strides and are now seeing positive signs in many important areas of the business," said Ullman.

JCPenney Reports Improved Trends, NOT Improved Sales… Good Luck Selling That to Investors.2025-11-18T16:42:40+00:00

USPS Brand: The Poster Child of Inefficiency and Bad Decision Making.

Nothing complements bad service and total operational inefficiency like increased prices. So – naturally – the United States Postal Service yesterday announced proposed price changes, including an increase in the price of a First Class mail single-piece letter from 46 cents to 49 cents.

USPS Brand: The Poster Child of Inefficiency and Bad Decision Making.2025-11-18T16:42:45+00:00

Phoneblok Is Super Cool, But Thunderclap Is Even Cooler; Here’s Why…

About 2,500  years ago, Heraclitus – the Greek philosopher – suggested that everything flows, nothing stands still. This simple thought eventually evolved into the more commonly recognized "change is the only constant." Anyway, this idea hit me today like a cold, wet epiphany when I read about the concept Phoneblok...

Phoneblok Is Super Cool, But Thunderclap Is Even Cooler; Here’s Why…2025-11-18T16:42:48+00:00

The Next Big Thing In Social Media: SMIRK.

If you ever wondered what a collaboration between Steve Jobs, Dean Kamen, Sam Walton and Ashton Kutcher might look like, you may soon have your answer. SMIRK (social media integrated in retail kiosks) may in fact be the most exciting – and  profitable – use of social media since Charlie Sheen launched his #winning campaign on Twitter.

The Next Big Thing In Social Media: SMIRK.2025-11-18T16:42:52+00:00

Much Ado About The New Yahoo Logo? I Was Bored Before They Even Started.

Nothing against Yahoo!, I am sure this is a really big deal to them, but there's been way too much noise about this logo design and no good reason for it.

Much Ado About The New Yahoo Logo? I Was Bored Before They Even Started.2025-11-18T16:42:55+00:00

Campbell’s Soups Are M’m M’m Good. Well, M’m M’maybe.

Campbell's Soups are as American as mom, apple pie and baseball. So it kind of stings when allegations are made that Campbell's and the American Heart Association are pulling the wool over the eyes of unsuspecting consumers. Which really makes you appreciate the power of marketing in all forms – product labels, website content, advertising, publicity, in-store displays.  It also makes you appreciate the value of honesty and integrity.

Campbell’s Soups Are M’m M’m Good. Well, M’m M’maybe.2025-11-18T16:43:01+00:00

Let’s Be Transparent About Not Being Transparent.

A lot of companies (I would guess 100%) are either currently using social media or attempting to use social media for the express purpose of selling product.  Most of them – and the inbound marketers they work with – will deny it.

Let’s Be Transparent About Not Being Transparent.2025-11-18T16:43:03+00:00

The New (Media) Normal? Maybe… If You Can Afford It.

Not so very long ago, standard marketing consisted primarily of broadcast and print advertising with a dash of publicity and direct marketing... and maybe some events, sponsorships and outdoor (reference any episode of Mad Men). Today, thanks to the Internet, there are just a few more spokes on the wheel.  New media – digital and social media – has created a whole new world...

The New (Media) Normal? Maybe… If You Can Afford It.2025-11-18T16:43:06+00:00

Too Bad All That Content You Created Has No Value.

Well, I hope you're happy with yourself.  After years of listening to a hoard of mind-numbing inbound marketing and SEO experts you've finally done it.  You've saturated the marketplace with an endless array of content. I tried to warn you, but you wouldn't listen.

Too Bad All That Content You Created Has No Value.2025-11-18T16:43:09+00:00
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