Jim Sweeney, Author at Sweeney - Page 14 of 53

Attention Kmart Shoppers: Content Marketing Is NOT A Thing.

Jim Sweeney

The First Rule of Data Analysis: Question Everything.

Jim Sweeney

A Funny Thing Happened On The Way To The Quorum.

Jim Sweeney

When Is a Door Not a Door? (Big Data and White Lies)

Jim Sweeney

Here’s The Thing (With Alec Baldwin) Is A Really Great Thing.

Jim Sweeney

The Most Epic Re- Re-Branding Ever? When It Doesn’t Fit, You Feel It.

Jim Sweeney

When the “Real Thing” Becomes a “Real Pain” in the Tuckus.

Jim Sweeney

In the Land of Marketing, Publicity is Still King.

Jim Sweeney

“Yes, I’d Like to Supersize My Big Data; Because More is Always Better.”

Jim Sweeney

Even Deep-Fried Bacon Sandwiches Knew the Obesity Paradox Was a Joke.

Jim Sweeney