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How the Endless Appetite For “Content” Is Ruining News Sources Like Ad Age.

Jim Sweeney
Jim Sweeney August 27, 2014

Why CenturyLink May Be The Stupidest Company On The Planet.

Jim Sweeney
Jim Sweeney August 19, 2014

OMG, Getting National Media Coverage Is So Easy!

Jim Sweeney
Jim Sweeney July 31, 2014

Is McDonald’s Going For “Shock and Awe” or “Aw Shucks” or Something Else?

Jim Sweeney
Jim Sweeney July 24, 2014

The Barcelona Principles Are A Perfect Example Of What’s Wrong With The PR Industry.

Jim Sweeney
Jim Sweeney July 17, 2014

He Ain’t Heavy, He’s My Brother… Oh Wait, He Is Heavy, And It’s My Fault.

Jim Sweeney
Jim Sweeney July 9, 2014

Even In A Content-Driven, Social Media World, Publicity and Media Relations Is King.

Jim Sweeney
Jim Sweeney July 2, 2014

Memo to Bill Marsteller: Happy 100th Birthday

Jim Sweeney
Jim Sweeney June 26, 2014

The Top 5 Ways To Make The 3 Best Lists Of The 7 Most Unusual Content Strategies For The 10 Most Important Customer Audiences

Jim Sweeney
Jim Sweeney June 18, 2014

Memo to Ad Age: Tell Us Something We Don’t Know.

Jim Sweeney
Jim Sweeney June 11, 2014

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