Jim Sweeney, Author at Sweeney - Page 12 of 53

Are Consumers Really Demanding That Brands Meet Their Rational, Emotional and Societal Needs?

Jim Sweeney

Content Marketing Packages (aka, Marketing For Idiots) Are Great If You Don’t Care About Strategy.

Jim Sweeney

WARNING: If You Drink Coke, Dr. Pepper and/or Pepsi, You May Not Want To Read This.

Jim Sweeney

What’s Funnier Than A Bloody Sweatshirt And Four Dead Students?

Jim Sweeney

Why?

Jim Sweeney

Am I The Only One Who Doesn’t Get What CVS Is Doing?

Jim Sweeney

How the Endless Appetite For “Content” Is Ruining News Sources Like Ad Age.

Jim Sweeney

Why CenturyLink May Be The Stupidest Company On The Planet.

Jim Sweeney

OMG, Getting National Media Coverage Is So Easy!

Jim Sweeney

Is McDonald’s Going For “Shock and Awe” or “Aw Shucks” or Something Else?

Jim Sweeney