Sweeney Sweeney

What’s Funnier Than A Bloody Sweatshirt And Four Dead Students?

Jim Sweeney

not funnyOh yeah, that’s right… everything.

This won’t be much of a blog post, simply because I have so little desire to even talk about Urban Outfitters and their uber lazy approach to marketing.

Fortunately, the marketplace will show this faltering retailer why it’s a bad idea to hang your hat (or sweatshirt) on a hook with a very sharp end.

As for Howard Davidowitz, chairman of Davidowitz & Associates Inc., who offers this excuse for UO: “Most of the blame is attributable to how rapidly Urban Outfitters produces and curates new styles,” all I can say is wow. Apparently it is acceptable in some circles to be lazy and stupid and then blame it on how busy you are.

Kent State University and the four students who lost their lives 44 years ago deserve better.  And we should all expect more of ourselves.

Jim Sweeney

CEO & COO

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

Read More Posts by Jim