Content Marketing Packages (aka, Marketing For Idiots) Are Great If You Don’t Care About Strategy.


Three Signs the Great Marketing Apocalypse has begun… 

1.  Your agency is offering you marketing “packages” to choose from, like a frozen birthday cake from Dairy Queen that can be personalized with the name of your choice.

2.  Your marketing proposals look more like the menu from Prosperity Dumpling than a viable business document.

3.  Your inbound agency is offering you “4 blog posts, 1 article and 1 infographic” – whether you need them or not – for anywhere from $180-8,000/month.

At the risk of repeating myself, content is NOT something you pursue or create. You don’t buy it off of a shelf or out of a dairy freezer. It is not a thing at all. Content is the end result of the real marketing you are doing.

Don’t ask for “content;” it makes you look like an idiot… and no one wants to look like an idiot. Instead, ask for a product spec sheet to support your sales call, and let that become content. Create a video that shows customers “how to” do something, and let that become content. Develop a white paper that explains why a particular industry regulation requires compliance, and let that become content.

It’s not complicated.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.