You're about to launch a new product that you hope (maybe even expect) can become your defining moment; it has the potential to be the campaign everyone looks back on as the turning point in your career. I've seen it a hundred times over the past 30 years.

In the marketing business it's easy to get hyper-focused on the big clients, the big media, big campaigns, big projects, big agencies, big celebrities. In a way, it's natural. But I am reminded daily that it is almost always the little things that make the difference between good and great (with all due respect to Jim Collins).

Steve Jobs celebrated his 60th birthday earlier this week; at least I assume he did. It's hard to know for sure, since he's been gone for three-and-a-half years now (10-5-11). But I hope he did. I must say that for me, the world is a slightly sadder place without Steve in it.

Even the most confident of us wonder (in moments of quiet reflection or desperation) if marketing really works.  Publicity, advertising, direct mail, events, social media marketing, trade show exhibiting... all of it; does it work? Yesterday afternoon, I was reading the Jan/Feb issue of BOMA Magazine, when a quarter-page ad on page 36 (back of book, left side) grabbed my attention.  "Away With Geese" read the headline,  "Geese Gone.

In keeping with the headline, I am going to keep this post short and sweet. Just because there are now a million and one channels (text, telephone, YouTube, Facebook, Foursquare, Skype, Twitter, Pinterest, etc.) available to convey your every thought – via audio, text, images, videos, illustrations, emoticons and more – doesn't mean you always have to have something to say.

So General Electric just launched the new GE Café Series refrigerator that includes a Keurig K-Cup Brewing System. Now, instead of having a single cup coffee brewer hogging all the space on your counter and a refrigerator dominating an entire wall, they are both operating on a shared platform.

Ever wonder about the value of branding... about how much time and money to invest in creating and maintaining a brand? Take a minute to think about Elvis on his 80th birthday. According to Rolling Stone, Legacy Recordings have planned a yearlong celebration of Presley's music for modern-day Elvis fans...

I had a dream last night in which I had an epiphany.  And not one of those ridiculous "I just realized I like vanilla ice cream as much as chocolate ice cream" epiphanies, but a REAL epiphany, as in a manifestation of a divine being.

Pop quiz hotshot. There's a product you want to buy on Amazon. Once the product is ordered, you cease to exist. There is no customer service; no one to talk to or even email. What do you do? What do you do?

To know me is to know that I am more often than not a happy guy with a healthy amount of optimism flowing through my veins. But to know me is to also know that I have zero tolerance for idiots, morons, inbound marketers, content marketers or shysters in general.