2026 Trend Highlights: How PR & Marketing Are Evolving in the Year Ahead
The attention economy has reached a breaking point. Audiences are [...]
Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)
If you’ve looked at three or four lighting company websites [...]
House of Hogwarts x Krispy Kreme = Marketing Magic
“You might belong in Gryffindor, where dwell the brave at heart…” The House of Hogwarts x Krispy Kreme collection is a nostalgic back-to-school (or “back to Hogwarts”) campaign – and its marketing magic. Available between August 18 and September 14, this limited-time offer appeals to many age groups: millennials rereading the Harry Potter books with their kids, nostalgic fans, lovers of doughnuts, and, of course, kids currently reading the timeless series.
Storytelling Themes That Are Brand Magic
No matter the distribution, storytelling remains the most powerful way to connect with your audience. Whether you're a brand or a business leader, storytelling isn't just a marketing tactic. It’s connecting people with emotion and, when done right, can be very effective.
Super Storytelling: Google Reminds Us Technology Is Humancentric
During the Superbowl this past Sunday, amid all the commercials for chips, beer, pop, cars and household products – only one commercial stood out for excellence in storytelling. The ad is a reflection of the human experience – raw and touching – and a celebration of love.
