Picture a sports ad you've seen. Perhaps a promotion for a favorite team or a commercial for athletic apparel. Is the photography high-contrast and gritty, with a dark background? Are there shards of illustrated shrapnel, digitally produced gradients and rough textures surrounding a tough, sweaty, dirty athlete?
Sony recently unveiled the logo for their upcoming release of the PS5, and the public response has been a resounding, “That’s it?”. Many individuals have mocked the design for its similarity to the previous two console logos.
A logo walks into a bar. The bartender says to the bar-back, “what do you think?” The bar-back looks the logo up and down and says, “It’s nice, I like it.” The logo drops dead. If the word “like” was poison, I’d have passed away a thousand times over.
My journey to Adobe MAX gave me the opportunity to learn from some of the greatest modern minds in the design industry. For part 2 of my key takeaways, I will share some of my favorite points presented by design idol, Aaron Draplin of Draplin Design Co.
I recently journeyed out west to Los Angeles for Adobe MAX - exploring new technology, speaking with vendors and participating in sessions hosted by incredible figures in the creative industry. I returned to Cleveland with new ideas (and swag) to share.
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