An Interview with COVID-19
So, COVID-19, can you tell us where you came from? Please, call me COVID. I know there has been a lot of speculation about my origins; was I born in a lab? Did I start out as an animal germ that morphed into a human virus?
Not Remote, Just Liberated
Nearly 35 years ago I founded Sweeney. Based on everything I had learned and experienced since graduating from college, I envisioned creating a great agency with exceptional talent that would develop highly strategic and creative plans, execute great campaigns and deliver impactful results.
Agile Marketing & COVID-19
COVID-19 flipped our world upside down. Everything changed at home and at work, which for many of us became one and the same. Sales and marketing teams that relied heavily on in-person meetings and events now rely on computer screens.
There’s Nothing Like a Crisis to Test Your Marketing Agility
There's a lot of talk about agile marketing these days – the ability to use data and teams in real time to run sprints, test concepts and measure impacts. It's a very cool strategy. And it's gaining acceptance among marketing executives seeking to take maximum advantage of an increasingly digitized world.
Flexing Your Creative Muscle While Social Distancing
Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets busy – this drastic change to our routine doesn’t mean we have to stop thinking creatively. This unprecedented upheaval has the potential to result in some of your best ideas.
