Parent category for all new misc. topics that don’t fit into a service or industry + old content.

5 Ways to Convert LinkedIn Profiles Into a Powerful Branding Tool

B2B companies and industry experts have made rapid use of Twitter, Facebook and personal and corporate blogs to enhance their positioning as experts.  Often thought of as a virtual resume or networking tool, LinkedIn – when used properly - can act as a powerful tool to strengthen corporate and employee reputations and reach target audiences.

5 Ways to Convert LinkedIn Profiles Into a Powerful Branding Tool2025-11-18T16:47:19+00:00

Despite Economy Consumers Continue to Seek Customized Products

From pink KitchenAid blenders to colorful tissue boxes and Toy Story Band-Aids, customizing consumer products is nothing new. However, even in light of the economic challenges, consumers are still willing to pay a bit more for commodity products that bring a touch of personalization to their world.

Despite Economy Consumers Continue to Seek Customized Products2025-11-18T16:47:26+00:00

Marketing the Sky in a Windowless World

Frank Lloyd Wright would be impressed. Imagine a living room or office or conference room or retail space with limited or no windows or windows with really bad views... only a TV or computer monitor and a few incandescent or fluorescent lights to brighten up the space (picture the first 10 minutes of "Joe Versus the Volcano").

Marketing the Sky in a Windowless World2025-11-18T16:47:25+00:00

Survey Says: Consumers LOVE Their Kitchen Products

With hundreds of kitchen products on the market and only so much room in consumers’ cabinets, Sweeney set out to discover just what kitchen product categories consumers are most aware of, what they actually own and their purchase intent. What this survey clearly indicated is consumers love their kitchen products!

Survey Says: Consumers LOVE Their Kitchen Products2025-11-18T16:47:27+00:00

A Self-Cleaning Building That Also Cleans the Environment. Now That’s a Smart Building.

Though I consider myself a fairly smart guy, I am admittedly not a scientist.  So I won't pretend to understand the chemistry of Alcoa Architectural Products' new Reynobond® with EcoClean™ – aluminum building panels (cladding) – that clean themselves, as well as the air around them.

A Self-Cleaning Building That Also Cleans the Environment. Now That’s a Smart Building.2025-11-18T16:47:31+00:00

How Many Social Networks is Too Many?

Just recently Toyota announced it is building a private social network, “Toyota Friend”, for its customers. Toyota Friend connects Toyota customers with their cars, their dealership and with Toyota. It will first be offered in Japan in Toyota’s electric vehicles (EV) and plug-in hybrid vehicles (PHV) in 2012.

How Many Social Networks is Too Many?2025-11-18T16:47:35+00:00

6 Questions to Ask a Journalist

So you have done it! Proverbial success: you did your homework, picked the right journalist, sent a great pitch and now they have called you to set up an interview. Now what?  There are six key questions you should ask media every time to ensure you maximize every media interview and increase your potential to landing a story.

6 Questions to Ask a Journalist2025-11-18T16:47:32+00:00
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