Inundated with media kits, phone calls and too many choices for your ad dollars? Take a deep breath. Allocating your advertising dollars is not about applying some mathematical formula. It’s about your overall goals for your ad campaign, what you want to accomplish with your ads, and who you want to reach… and how much money you have to spend.
Whether you are a brand or an individual, Twitter can be the death of your reputation. While Twitter is a place for sharing opinions, news, feelings, etc., it takes just one errant tweet to send your social world into a rumble.
Blogging is a long-term, committed relationship, not a date. In order to create a successful blog, you need to give yourself to your readers, and keep giving them reasons to come back. Following are some high-level considerations to make before launching your blog.
As public relations and marketing professionals, we write a lot… and that is an understatement. No matter what we write, we make sure to follow writing processes to help us develop creative, compelling copy that reaches our target audience effectively.
After months of talking about launching a campaign, a client recently called to inform us they were in a rush to get the first key elements of the campaign running. They wondered how quickly we could get things done, since the finish line wasn't far away.
We were recently asked how to keep marketing or promotional emails out of spam filters. While there is no easy or full-proof solution, there are several key considerations when crafting messaging and format. Here are some things to avoid: Phrases such as “Click Here” or those with a gazillion exclamation points!
While sitting at a local restaurant watching game 3 of the Stanley Cup on Monday night – NJ Devils vs. LA Kings, if you haven’t been in the loop – I heard from table to table, “Because it’s the cup.” I’ll have another beer, because it’s the cup!
You have decided to pursue an advertising strategy. You are ready to get creative, perhaps even design an award winning campaign. Wait a minute; hold your horses. Developing your goals, messaging (what you want to communicate about your brand/product) and target audience are all key considerations and first steps when determining if advertising is even a fit for your needs. If yes, there are even more considerations: Budget? Online?
What does it all mean? Twitter lingo is important for marketers to learn in order to engage effectively on the social media platform. To begin demystifying the terminology, following are explanations about the lingo that has evolved since the birth of Twitter, as well as how to use the terms.
Instagram has rocked the social media world the past few weeks – first for the much anticipated release of a version for the Android™ mobile technology platform, and secondly, Facebook’s billion dollar purchase of Instagram. A free photo sharing application for use on DROID or iPhone smart phones, marketers are wondering how they can use this tool efficiently and effectively.
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