Best Day & Time to Distribute New Product News Releases
What is the best day and time to distribute new product news releases to the traditional media?
Importance of Web Site Bounce Rates
What is a web site “bounce rate”? And should I be paying attention to these numbers?
Badda-BING
So how's that $100 million advertising investment to launch Bing working out for you Microsoft? And what about that billion-dollar-a-year investment you are making in your Yahoo partnership?Well, according to data from Experian Hitwise, as reported in ClickZ, Bing lost ground during the four-week-period leading up to and ending November 28, while Google continued to gain.
When To Announce a New Consumer Product
Is it acceptable to begin creating consumer awareness for a new consumer product before it is available at the retail level? ____________________________________________________ By Jennifer Manocchio Some companies don’t want to put the cart before the horse, while others take advantage of the opportunity to create buzz prior to a product’s actual availability (think Apple iPhone).
A Marketing Initiative Worthy of Our Involvement
Did you know more than 12.5 million children in the U.S. – 17% of kids and adolescents ages 2 to 19 – are overweight?Did you know as they grow older, these overweight children and adolescents – our babies – are more likely to have risk factors associated with cardiovascular disease such as high blood pressure, high cholesterol, and Type 2 diabetes?
Where’s the Balloon Boy When You Need Him?
Maybe we're all just tired from the Thanksgiving weekend followed by a five-day work week. Maybe the recession has us all in a funk.
Establishing a Spokesperson as an Expert
How do you establish a spokesperson as an expert among media and bloggers? ___________________________________________________ By Jennifer Manocchio This is a strategy we often use for clients to help increase brand awareness for a company or product, establish credibility and differentiate themselves from their competitors. It is a process and does take time.
Sometimes You Just Need to Press the Flesh
With all due respect to social media, and despite the constant threat of H1N1, I plan to spend this Thanksgiving holiday weekend going mano a mano with human beings.I plan to look deep into the eyes of family, friends and neighbors.
Monitoring Media Coverage
What’s the best way to monitor media coverage? ______________________________________________ By Kayleigh Fitch, guest blogger While there are several tactics you can use to successfully monitor media coverage, the method you choose will largely depend on the media you are targeting.
Comparing Email to Direct Mail
We have a very small target audience – maybe 50 organizations with 1-3 contacts in each company – that we want to establish lines of communications with and build relationships leading to sales. Is direct mail or e-mail a better bet? Founder & President of Midwest Mechanical Contracting Firm ________________________________________________ By Jim Sweeney As you might imagine, there are pros and cons to both tactics.
