The Wind of Change is Blowing. Well, Something Blows.
" 'Ello, 'ello, 'ello?
About Jim Sweeney
Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.2010 Marketing: Go Cheap or Go Home?
For as long as I can remember, publicity (a primary tool in the public relations toolbox) has been positioned and/or referred to as an efficient, if not inexpensive way to promote a product or service or organization or person.
If I Were A Client…
You know that Beyonce song, "If I were a boy"?Anyway, I've been thinking a lot lately about clients and the decisions they make, as well as the decisions they don't make. Having been on the agency side my entire career tends to put me at a disadvantage when it comes to understanding what goes on behind closed doors on the client side.
Best Days and Times to Distribute Email
From your experience what are the best times to distribute email marketing campaigns? President at ProNetworkMedia ___________________________________________ By Jennifer Manocchio The answer to this question is not black and white. While there are studies conducted on the best day and time to send business-to-business and consumer emails, the answer really depends on your subscriber base.
PR is dead, long live PR.
I was watching the Antique Roadshow on PBS last night and saw the most unusual early 20th century invention. It was a heat-powered house fan. For real. There was a kerosene lamp at the base of a fan that was lit and emitted heat through a series of turbines that powered the fan to begin rotating and cool the room.
Building a Targeted Media List
We recently hired several new employees and have written a news release announcing the growth. What media outlets and journalists at those outlets should I send the news release to? _____________________________________________________ By Kayleigh Fitch, Guest Blogger When announcing corporate news (i.e.
The Problem with Marketing Today.
WARNING: THIS IS NOT A JOKE!So, a woman goes onto a medical discussion group on the Internet and asks all the participating group members the following question:"Can anyone suggest the best way to spend my health care dollars to relieve crippling back pain?"Within minutes, the following answers appear in the discussion room:John Doe, Chief Acupuncturist replies: You need acupuncture.Jane Smith, VP of Sales with Johnson's Massotherapy replies: You need a back massage.Doctor Vinnie Goomba, Surgeon replies: You may need surgery; we'll take an X-ray.Alice Jones, Director of Marketing with Osgood Orthotics says: You need special inserts for your shoes.Hank Witherspoon, manager with Professional Office Supplies replies: You need an ergonomically designed desk chair.Franco DeLupi, personal trainer replies: You need to exercise.Artie McSmarty, dietitian and nutritionist says:You need to eat better and lose a few pounds.Bob Jones, DrugStuff Pharmacist replies: Take Aleve or Advil and apply a heating pad (aisle 4).Lucy Alluette, Yoga Instructor replies: Yoga will relieve your stress an stretch your muscles.And on and on and on...Of course, any one of these replies could work.
Increasing Traffic to Your Web Site
What are the most popular, yet inexpensive, methods for promoting a web site? David __________________________________________________ By Jim Sweeney If by popular you mean “effective,” and if by effective you mean “drive traffic to your site,” there are many ways - online and offline - to achieve this goal.
How to Determine the Value of a Blog
Should I send a product sample to this blogger? I would love to feature your product with a product review and giveaway! My blog is receiving 18,000+ unique visitors per month - additional stats and information are available on my media page.
One of These Things Is Not Like the Other.
Welcome one and all to the Open Innovation Virtual Network sponsored by The Clorox Company.It is a site that welcomes one and all – young and old, amateur and professional – to gather under under the Clorox big top to share ideas in the "hopes of finding experts in the industry we can partner with to bring new and innovative products to the market.
