Whether you are managing a pay-per-click campaign, optimizing a news release, launching a blogger relations campaign or any other of a dozen things to improve search and drive more traffic, be sure to make adjustments for the seasons, cycles and situations that impact on visitor behavior.The SeasonsChildren, adults, the elderly...

Is it worth the investment to make our web site available in Spanish? ________________________________________________________ By Jennifer Manocchio There are two key considerations that will help determine if it is beneficial to translate your web site into Spanish or another language.  First, what is the market potential?  If you could potentially increase your market share, the cost associated with translating your web site could be worth the investment.

By all accounts, Left 4 Dead (L4D) was/is one of the most popular Zombie video games on the market. Compared to previous games created by producer Valve, it was a clear hit.So, expectations for L4D2 are high.

Does your public relations agency need to have good relationships with media contacts to be successful? ___________________________________________________ By Jennifer Manocchio If I had a quarter for the number of people who have asked us this question in agency reviews, I could buy a lot of Cokes!

Recently I have come under attack for my iPhone addiction. "He never puts his phone down; it's become an extension of his hand." Interestingly enough, until I purchased the iPhone, I never even carried a cell phone. I hated the distraction and resented its intrusion into my private life.

Clayton Christensen coined the term "Disruptive Innovation" more than a decade ago to describe the process whereby a new product or service takes root and displaces its established competitors (cell phones disrupting fixed line phones for example). Get it? It's an innovation that disrupts.However, the process of disruptive innovation has been around for as long as the planet itself.

What can/should PR leaders/communication professionals do when their "go-to" spokesperson is a dud? It could be the CEO or a leading expert in a particular field. It could be someone who, politically, just has to be the one.

We provide a service to the supermarket and CPG industries and need to reach corporate level executives, VP of Marketing, Director of In-Store Promotions, etc. We need names, titles and contact information whether that is an address, a phone number or an email address.  We have used the Market Guidebook and Hoover’s previously, and are aware of AdData Express, Redbooks and Ad Week’s Brandweek Directory.

In "An American Tail", Papa Mousekewitz shares with his wife the wonders and promise of America: Papa Mousekewitz: In America, there are mouse holes in every wall. Mama Mousekewitz: Who says? Papa Mousekewitz: Everyone. In America, there are bread crumbs on every floor.

I have a blog on my company’s web site, but it hasn't been updated in months and no one is reading it. How can I develop more interesting content and get web site visitors to read it? Entrepreneur and Yoga Enthusiast _________________________________________________________ By Jim Sweeney Two primary factors contribute to building blog readership and loyalty: 1.