According to a new survey from Mintel, most Americans think they are healthier than they actually are. Or looked at from a different point-of-view, most Americans are not as healthy as they think they are.For example, the CDC says more than two-thirds (67%) of Americans suffer from or have been diagnosed as obese or overweight (a primary cause of many health issues).

By Jennifer Manocchio Media coverage is “free” in terms of editorial placement in a newspaper, magazine, radio show, television news show or online.  Since a journalist is writing about your product or service in editorial coverage, you do not pay for that placement.

What is the most effective method and/or resource to procure a targeted listserv for a successful e-mail blast?

Okay, so the CEO of Whole Foods recently spoke his mind in the Wall Street Journal about the proposed healthcare reforms. Blah, blah, blah. And now customers are up in arms – protesting and picketing and boycotting and twittering and joining Facebook pages.

In today’s digital environment, can the use of traditional publicity and media relations still be an effective strategy to increase sales? By Jim Sweeney Traditional publicity and media relations is a broad strategy that if properly targeted and effectively implemented can achieve – or at least support the achievement of – virtually any marketing/communications objective, including increasing sales.

We know Sam Walton. We respect Jim Sinegal. We admire Sol Price. But there was another retail giant – a true pioneer – who is too often forgotten or overlooked in today's crowded marketplace: John F. Geisse. To know John Geisse is to love him.

As bloggers and Twitterers become the new "celebrities" tapped by organizations to drive messages to the masses, when do they cross the line and become the very shills they once so willingly and joyfully persecuted?Here's the answer: Immediately.There is absolutely NO difference between bloggers, Twitterers or public relations professionals who for various reasons (cash, gifts, ego) represent a product manufacturer or service provider.

Why are media not responding to my news release or pitch? ___________________________________________________ By Jennifer Manocchio Just because media does not respond, that does not mean the media contacts are not interested in your message.  In fact, there are numerous reasons why media may not respond to your news release, pitch, press kit, etc.

Yeah, I know, you've heard this a thousand times. But are you listening? Are you hearing?Now more than ever – with the economy crimping budgets, the number of strategic options exponentially growing and the demand for measurable results ever increasing – testing is mandatory.And yet...Marketers continue to invest meaningful dollars into campaigns they are uncertain will work when they could just as easily test them first.