Is Mass Media Advertising Dead?
Is mass media advertising dead? Are there so many targeted options that I shouldn’t use it? Conversely, is mass media so splintered and difficult to measure that I shouldn’t use it? (e.g.
About Jim Sweeney
Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.Using Social Media as a B2B Marketing Strategy
How does social media fit into B2B marketing? Channel Development Manager, Aflac –––––––––––––––––––––––––––––––––––––––––––––––––– By Jim Sweeney Social media fits into the B2B marketing model much the same way it fits into the consumer marketing model. Because of its very nature, social media allows virtually anyone (or any organization) to communicate with virtually any audience on any scale.
SHOCKING REVELATION: Time Spent Online Flattens; Time Spent on TV Increases.
NEWS ALERTAd Age reported today the results of a Forrester survey revealing that time spent online has leveled off at an average of 12 hours per week.Meanwhile, back at the ranch...Nielsen Media Research reported last November the average American watches 142 hours of TV in a month.
TV Remains King of All Media
The Nielson Co. reported this week that the average U.S. home now has more TVs than people - 2.86/household to be precise. That's a lot of TVs. According to the same reports, more than 114 million homes in the U.S.
How To Target Top Consumer Bloggers
One of my co-workers is looking for some top bloggers on health products, health supplements, fitness, etc. The plan is to send free product to bloggers to talk about the product… have any tips?
Is There Tangible Value in Getting a Blogger to Review Products?
By Jennifer Manocchio The short answer is yes.
EXTRA! EXTRA! Read All About It.
Once upon a time, while a Mass Communications major at Cleveland State University, I conducted a research project to prove a three-part theory:Part 1: Most newspaper readers mostly read headlines and not full storiesPart 2: Most headlines are sensationalized and do not reflect the true content of the articlePart 3: Lots of people assume the content of the story based on the headline and share it via word-of-mouthMy research supported my theory and I was all fired up about this, but then I graduated and I became an agency professional and time went by and then newspapers started dying.
In a Deep Recession, Which Green is Really More Important?
Sometimes I feel sorry for the color green. It is much maligned and often misunderstood.A green light is a good thing. It is a sign of approval, as in: "You are good to go."A green thumb is a good thing.
Social Media Battle Royale
Is it just me or are we living in incredibly divisive times?Upon reading this week's Advertising Age story – "Forget Twitter" – I was reminded of the old Ken-L Ration commercials: My dog's faster than your dog,My dog's bigger than yours.My dog's better 'cause he gets Ken-L Ration,My dog's better than yours.Does Ad Age and/or Abbey Klaassen really believe that we should just forget about Twitter and Facebook now that a couple of corporate executives have figured out that online product reviews are nifty channels of communication?
Now, Could You Explain Your Process in English?
My son is a brilliant chemist with a Master's Degree in Food Science Technology. Despite his advanced education and superior knowledge he is able to communicate with great clarity all the processes and procedures involved in his highly technical food and beverage research.
