About Jim Sweeney

Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.

Me and Michael Jackson and the Summer of ’71.

Sometime between the release of Jackson 5's first album (Diana Ross Presents the Jackson 5) in late 1969 (coinciding with their first appearance on The Ed Sullivan Show) and the release of their Greatest Hits in December 1971, I became convinced that Michael Jackson was destined to be the greatest artist of our time...

Me and Michael Jackson and the Summer of ’71.2025-11-18T16:53:58+00:00

NEWS FLASH: CEOs TOO BUSY FOR SOCIAL MEDIA

According to a news study, CEOs are not wired-in to social media. Only two (2) of the 100 CEOs surveyed have a Twitter account and less than 20% have a personal Facebook page. Did I mention that these are FORTUNE 100 CEOs?

NEWS FLASH: CEOs TOO BUSY FOR SOCIAL MEDIA2025-11-18T16:53:59+00:00

What Can Sirius XM Learn from Tiger Woods?

Sirius XM and Tiger Woods are a couple of very powerful brands. Brands that are constantly confronted with challenges and want to succeed at all costs. Brands that have experienced the highest highs and the lowest lows. Brands that have stumbled and fallen and got back up.

What Can Sirius XM Learn from Tiger Woods?2025-11-18T16:54:02+00:00

Blackbird Fly into the Light of the Dark Black Night

If you are young (as in younger than me), you may never have heard or even heard of Kenny Rankin. He was a singer-songwriter who floated quietly through the music scene for nearly 40 years.

Blackbird Fly into the Light of the Dark Black Night2025-11-18T16:54:05+00:00

Heroes and Villains

Bing, in case you hadn't heard, is by its own description the "Official Site To Make Key Decisions Quick & Easy." Google is an advanced search engine and more (Preferences · Language Tools · Advertising Programs · Business Solutions).

Heroes and Villains2025-11-18T16:54:06+00:00

School’s Out for Summer, School’s Out Forever…

It may not be easy "being green," but it is even harder not having any green. Ask the students who can't afford college, or even the colleges that can't afford to stay open. Just today, Miami-Dade College canceled enrollment drives and capped enrollment.

School’s Out for Summer, School’s Out Forever…2025-11-18T16:54:08+00:00

One Step Forward, Ten Steps Back

Good News for the masses:  The recession is bringing back fat and unhealthy.According to Ad Age, the recession has reignited Dunkin' Donuts' marketing:NEW YORK (AdAge.com) -- With all the fuss about carbs and obesity in recent years, Dunkin' Donuts has been downplaying its namesake product.

One Step Forward, Ten Steps Back2025-11-18T16:54:09+00:00

Physicians who live in glass houses…

I was reminded this morning by a dear and respected friend of mine to wake up and smell the coffee.In case you are wondering, the wake-up call was courtesy of an industry veteran.  She (we will call her Sam) possesses not one, but two Master's degrees – one in business administration and one in e-commerce.

Physicians who live in glass houses…2025-11-18T16:54:11+00:00

Un-Social Media. Un-Thank You Very Much.

I am so very pleased that technology and the Internet have brought us all together.  We are all now united under the happy-happy rainbow of unlimited connectedness.Seriously?Have you been on LinkedIn lately?  This is a social site whose primary - if not only - purpose is to share connections.

Un-Social Media. Un-Thank You Very Much.2025-11-18T16:54:14+00:00
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