One Step Forward, Ten Steps Back

Good News for the masses:  The recession is bringing back fat and unhealthy.

According to Ad Age, the recession has reignited Dunkin’ Donuts’ marketing:
NEW YORK ( — With all the fuss about carbs and obesity in recent years, Dunkin’ Donuts has been downplaying its namesake product. But no more. As the economy collapsed into chaos last year, the restaurant chain discovered that previously carb-conscious consumers were drifting back to doughnuts as comfort food. Since then, Dunkin Donuts has launched aggressive new campaigns targeting that fried-dough-craving demographic. And its latest — and largest — online donut promotion has been a wild success.
And of course, it’s not just about our  health.  The recession is also putting a serious kink in the green movement.  As a result, I have a lot of thoughts rolling around in my head, like “How come the people who are already feeling the most pain from the recession, just keep getting screwed?” and “We already have 24 million diabetics in the U.S., do we really want the problem to get worse?” and “If it costs a few cents more to make the environment safer, isn’t it worth it?” 
But I think I am too close to this, so I will let Ben remind you of something he said several years ago:
Son look at all the people in this restaurant
What d’you think they weigh?
And out the window to the parking lot
At their SUVs taking all of the space

They give no fuck
They talk as loud as they want
They give no fuck
Just as long as there’s enough for them

Gotta get on the microphone down at wallmart
Talk about some shit that’s been on my mind
Talk about the state of this great of this nation of ours
Poeple look to your left, yeah look to your right

They give no fuck
They buy as much as they want
They give no fuck
Just as long as there’s enough for them

Son look at the people lining up for plastic
Wouldn’t you like to see them in the national geographic?
Squatting bare-assed in the dirt eating rice from a bowl
With a towel on their head and maybe a bone in their nose
See that asshole with a peace-sign on his licence plate
Giving me the finger and running me out of his lane

God made us number one because he loves us the best
Well maybe He should go bless someone else for a while, give us a rest
[They give no…]Yeah and everyone can see
[They give no…]We’ve eaten all that we can eat

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.