Falling in Love: How Companies Market to an Emotion

Ah yes... Valentine’s Day. For some people, this is a day celebrating love and romance but for others, it’s just a reminder of how single they are. Whatever the case is, we can all agree that all of the marketing around the holiday is very similar- colors of red and pink, people in relationships, and lots of chocolate, flowers, and jewelry.

Falling in Love: How Companies Market to an Emotion2025-11-18T16:25:18+00:00

Red and Green: Do These Brand Colors Bring Coal or Cash?

‘Tis the season for hot cocoa, sweaters, and for many of us, two very specific colors. Red and green, the aesthetic workhorses of the Christmas season, appear on everything from cookies to coupons — so much so that the combination on its own has become somewhat synonymous with the holiday, and not much else.

Red and Green: Do These Brand Colors Bring Coal or Cash?2025-11-18T16:30:23+00:00
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