An Interview with COVID-19
So, COVID-19, can you tell us where you came from? Please, call me COVID. I know there has been a lot of speculation about my origins; was I born in a lab? Did I start out as an animal germ that morphed into a human virus?
There’s Nothing Like a Crisis to Test Your Marketing Agility
There's a lot of talk about agile marketing these days – the ability to use data and teams in real time to run sprints, test concepts and measure impacts. It's a very cool strategy. And it's gaining acceptance among marketing executives seeking to take maximum advantage of an increasingly digitized world.
Flexing Your Creative Muscle While Social Distancing
Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets busy – this drastic change to our routine doesn’t mean we have to stop thinking creatively. This unprecedented upheaval has the potential to result in some of your best ideas.
Uncertain Times Call for Decisiveness with Certainty
No doubt, the coronavirus (among a dozen other national and global issues) is impacting business and calling into question the role of marketing at a time of great uncertainty. As trade shows, conferences and events are being canceled… supply chains and logistics are being interrupted… workforces are being directed to work remotely… and the stock market is reeling, the role of marketing is solidly under the microscope.
