Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Is There Tangible Value in Getting a Blogger to Review Products?
By Jennifer Manocchio The short answer is yes.
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EXTRA! EXTRA! Read All About It.
Once upon a time, while a Mass Communications major at Cleveland State University, I conducted a research project to prove a three-part theory:Part 1: Most newspaper readers mostly read headlines and not full storiesPart 2: Most headlines are sensationalized and do not reflect the true content of the articlePart 3: Lots of people assume the content of the story based on the headline and share it via word-of-mouthMy research supported my theory and I was all fired up about this, but then I graduated and I became an agency professional and time went by and then newspapers started dying.
In a Deep Recession, Which Green is Really More Important?
Sometimes I feel sorry for the color green. It is much maligned and often misunderstood.A green light is a good thing. It is a sign of approval, as in: "You are good to go."A green thumb is a good thing.
Take a Stand Against Bloggertising
We all knew it was coming. Even the Federal Trade Commission is adding bloggertising (undisclosed blog advertising) to its hit list. But this morning when I came across the Forbes article “Ted Murphy engages bloggers to write on behalf of corporate sponsors.
American-Made Products
As more and more manufacturing jobs move overseas, American companies go bankrupt and merge, will consumers look to continue to support American-made products? According to a Yankelovich poll last year, 83% said buying U.S.-made products is important to them, but only 37% said they are willing to pay at least a little more for American-made products.
Gold’s Gym Attempts Cankle Busting
Just today Gold’s gym launched a new membership drive campaign – Say No To Cankles. One of the ads states “Friends don’t let friends get cankles.” Hmm….
Social Media Battle Royale
Is it just me or are we living in incredibly divisive times?Upon reading this week's Advertising Age story – "Forget Twitter" – I was reminded of the old Ken-L Ration commercials: My dog's faster than your dog,My dog's bigger than yours.My dog's better 'cause he gets Ken-L Ration,My dog's better than yours.Does Ad Age and/or Abbey Klaassen really believe that we should just forget about Twitter and Facebook now that a couple of corporate executives have figured out that online product reviews are nifty channels of communication?
Now, Could You Explain Your Process in English?
My son is a brilliant chemist with a Master's Degree in Food Science Technology. Despite his advanced education and superior knowledge he is able to communicate with great clarity all the processes and procedures involved in his highly technical food and beverage research.
Me and Michael Jackson and the Summer of ’71.
Sometime between the release of Jackson 5's first album (Diana Ross Presents the Jackson 5) in late 1969 (coinciding with their first appearance on The Ed Sullivan Show) and the release of their Greatest Hits in December 1971, I became convinced that Michael Jackson was destined to be the greatest artist of our time...
