More than 24 million pairs of underwear where predicated to be given as 2011 Christmas gifts from men to their wives and girlfriends in the UK. But almost half of those underwear will never be worn or washed because they are either the wrong color or too racy, according to survey conducted by Dr.

As a general rule, gaining media coverage is not about who you know, but knowing how to work with media to gain your fair share of quality coverage.  Media won’t cover a “friend’s” news as a favor.

[Jan 5, 2012 Editorial Note:  This story was originally posted last week but has been updated] I am so flipping tired of my industry being maligned by idiots who crown themselves "Public Relations Professionals" or "Marketing Professionals" or "Social Media Experts". Seriously.  This guy – Paul Christoforo – has ticked off half the electronics gaming community by ignoring every fundamental rule of good and effective communication.  If he is a PR pro, Dr.

I was watching FOX news last night (don't ask).  The lead story featured a bird's eye view of a white SUV flying down the middle of a multi-lane street.  Cars parted like the Red Sea to make way.  Without warning the white vehicle entered an intersection and t-boned a black SUV on the driver's side.  The runaway vehicle slammed to a dead stop; the black SUV was tossed 90 degrees.  As smoke and steam began rising and unidentifiable car parts rolled along the street, two seemingly untroubled dogs jumped through the window of the black SUV and simply ran away.

Dan Pallotta is the president of Advertising for Humanity and author of Uncharitable.

Google+ is gaining momentum. Just launched in September 2011, Google+ has 40 million users. This might not seem like much compared to Facebook’s 800 million plus users, but Facebook has had more than 7 years of lead time to perfect its system. Just this week Google+ announced improvements on its blog.

Earlier this year we explored what makes QR codes effective, how to use them in your marketing campaigns and how to avoid some of the most common mistakes associated with QR codes.  And since the research predicts half of Americans will have smart phones by this Sunday, we wanted to share five more creative ways you can use QR codes to help achieve your 2012 marketing goals. 1.

Just over a year from now, on December 21, 2012, life as we know it on planet Earth will be disrupted with a cataclysmic event that signals or perhaps even brings about the end of times.

A Nielsen forecast revealed 1 in 2 Americans will have a smartphone by Christmas of 2011 – a dramatic increase from the mere 1 in 10 Americans with smartphones in the summer of 2008. And with more consumers using smartphones daily, more people will be using mobile apps.

Say goodbye to last year’s hot-pink hue Honeysuckle.  And say hello to Tangerine Tango, a reddish-orange hue that Pantone announced as the top color of 2012.  This color is already making its way into consumer products from fashion to furniture and kitchen products.