Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Email after email, phone call after phone call and still no response. Now, more than ever, media are inundated with press releases and pitches. How are PR professionals supposed to break through the chatter? While traditional media relations strategies are still important and useful, Twitter has proven to be another tool PR professionals can add to the toolbox.
Just like there is no magic bullet for getting rich, there is no magic bullet for becoming a YouTube sensation overnight. Sure there are those who just happen to get lucky like “Evolution of Dance” or “Keenan Cahill’s Only Girl in the World (With Me)”, but most brands commit time and dollars to marketing their online videos and hoping to go "viral".
Hats off - or should I say helmets – to the Great Lakes Science Center for dreaming big and reaching for the stars. The Great Lakes Science Center is widely recognized as the perfect spot to take the kids for both entertainment and education.
Chef's Planet Selects Sweeney to Promote 10-Year Anniversary and Build Awareness of Nonstick Ovenliners CLEVELAND – March 9, 2012 – Chef’s Planet (Petersburgh, NY), a leading designer, manufacturer and marketer of innovative kitchen housewares products, has selected Sweeney to support its 10-year anniversary initiatives and build brand awareness for its US-manufactured nonstick ovenliners.
I feel kind of bad for Apple CEO Tim Cook, but he is not helping himself by dressing like Steve Jobs, acting like Steve Jobs and trying to promote the company like Steve Jobs.
Content marketing is nothing new. However, there is so much “noise” being created on and offline, it is overwhelming. There are online “press releases”, social media sites and websites established just for organic search engine optimization, and it is timely to revisit why generating truly valuable content for your target audiences is imperative and beneficial.
Not so long ago, much like Apple and Steve Jobs, Starbucks and Howard Schultz were being dismissed as down and out. And therein lies the beauty of rear view mirrors. Only now – looking back – can we see the true genius of both.
The exciting aspect of social media is it opens the door for participants to make connections outside their geographic reach and focus on common interests (being a mom, running, cooking, etc.). However, a recent article "Geography of Twitter" by Barry Wellman, Yuri Tahkteyev and Anatoliy Gruzd published in Social Networks (Jan.
Say what you want about Walmart, they know their customers and they know how to service them with excellence. As Frances Frei and Anne Morriss, authors of Uncommon Service: How to Win by Putting Customers at the Core of Your Business explain, Walmart customers want lots of product variety and really low prices. These are the things that are most important to them. Conversely, Walmart does not waste much energy on the things their customers want the least, including personal service and quality lighting and a comfortable, inviting environment.
February is a lot of things. It is the second and shortest month of the year.... sometimes with 29 days, but mostly with 28. In leap years, it is the only month that begins and ends on the same day of the week.
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